Adriana Gonzalez

- Responsável por planejar e implementar estratégias de vendas para aumentar a participação no mercado e alcançar as metas estabelecidas. - Análise do comportamento do mercado têxtil e ajuste das estratégias de vendas conforme as tendências e necessidades dos clientes. - Gestão Nacional da Equipe Comercial: Foco em liderar, treinar e motivar a equipe de vendas, assegurando o cumprimento das metas e padrões de performance. Acompanhamento do desempenho da equipe comercial, fornecendo feedback contínuo e promovendo o desenvolvimento de habilidades. - Expansão de Mercado: Responsável por identificar novas oportunidades de negócios no mercado têxtil, buscando expandir a rede de clientes e parcerias estratégicas. Atuação em negociações com grandes varejistas, distribuidores e outros stakeholders importantes. - Gestão de Relacionamento com Clientes: Foco no relacionamento com os principais clientes, garantindo altos níveis de satisfação e fidelidade. Responsável por garantir que às necessidades e reclamações dos clientes sejam atendidas rapidamente, buscando soluções eficazes. - Controle de Vendas e Orçamento: Acompanhamento das vendas e a performance financeira da área comercial, garantindo o cumprimento do orçamento e das metas de vendas. Elaboração de relatórios de vendas, analisando resultados e ajustando estratégias conforme necessário. - Acompanhamento de Tendências de Mercado: Atenção às tendências e inovações do mercado têxtil, como novas tecnologias, matérias-primas e preferências de consumo. Proposta de ajustes no portfólio de produtos com base nas mudanças do mercado. - Negociações e Fechamento de Contratos: Condução de negociações complexas com clientes e fornecedores, buscando sempre o melhor acordo para a empresa. Garantia no fechamento de contratos com foco no crescimento sustentável e rentabilidade.

• Responsible for ensuring sales targets are achieved through the management of a team of 40 representatives across the national territory; • Responsible for managing the Inside Sales team (SDR, Inbound, and Sales), Market Intelligence, and Commercial Supervisors; • Recruitment, selection, and training with a focus on building the sales team; • Actively involved in planning, developing, and implementing strategies to increase sales and improve performance; • KPI analysis: customer activation, revenue, margin, average ticket, delinquency rate, churn rate, and market share; • Monitoring the annual revenue and expense budget; • Sales funnel tracking, focusing on acquisition and conversion rates; • RFV analysis through CRM/Salesforce to define cross-selling and up-selling actions; • Management of the customer portfolio, aiming to increase brand presence at points of sale and ensure alignment with the established target; • Implementation of efficient sales processes and policies to optimize the sales flow; • Market, competition, and territory analysis to identify business opportunities and define growth and expansion strategies; • Collaboration with the Marketing and Product teams, developing actions, events, and new product launches to increase revenue and meet market needs; • Participation in meetings to define product, pricing, demand, and margins; • Setting goals and motivational campaigns; • Leading results-oriented meetings and mapping visit itineraries; • Direct management of key accounts and wholesale customers; • Increased the sales force by 10%; • Created a Leadership Development Program; • Contributed to the development of a new product line for the portfolio; • Achieved 20% revenue growth for the Inside Sales team; • Contributed to the implementation of B2B and Salesforce CRM.

- Responsible for ensuring the achievement of sales targets and compliance with the brand's commercial planning through management of the team of representatives, the territory and the customer base. - Responsible for assessing the potential of the sales territory. - Responsible for recruiting, selecting and training sales professionals. - Management of the customer portfolio, aiming to increase the brand's share at points of sale and positioning it according to the established target. - Interface with the Marketing and Style areas, developing actions that increase revenue. - Territorial coverage of visits and sales.

• Responsible for the sales performance of the 15 business units (own stores and franchises); • DRE analysis, building action plans together with the operator; • Support for franchisees when purchasing sell in aiming for better stock coverage; • Visits to apply a checklist with a focus on standardizing service and visual merchandising at the POS; • Monitoring of indicators: revenue, stock, margin, average ticket, average sale, parts per service, conversion rate and profitability; • Interface with the MKT area to define strategies to increase revenue; • Recruitment, selection and training focused on training the sales team. Main Results: • Management of region indicators, achieving 20% ​​growth in same store revenue; • Award for best Regional in Visual Merchandising in Brazil.

Responsible for achieving pre-established goals, through KPI Management. Responsible for applying operational standards and processes. Monitoring daily store routines. Responsible for standardizing service processes. Development of trainees to occupy managerial and supervisory positions. Management of incentive campaigns to boost the financial indicators of each business unit. •Store management, team management and leadership; •Financial, budget and inventory control; •Strategic and budgetary planning (sales and expenses); •Customer service and relationship; •Market research, adjustment of product mix, store ambience, implementation and control of visual merchandising; •Negotiation and relationship with customers; •Participation in inventories (planning and monitoring); •People development, team training; •Recruitment and selection; Main Results: Shopping Wallig Store/Andradas Store and Shopping Iguatemi Store – Average 80 employees  Chosen as Trainer Manager, working in the training of Supervisors and Managers;  Improvement in Climate and Engagement Research by 20%;  Reduction of the loss rate by 10%;  Award for best number of registrations in openings in Brazil – Iguatemi POA Store;  Award for best audit in Brazil – Loja Bourboun Wallig;  Achievement of 100% in Mystery Customer results at the Andradas Centro store. Mogi das Cruzes Store/SP and Shopping de Canoas/RS  Award for best store in the region in financial indicators (Riachuelo Card, Interest-based Sales and Loans)  Achievement of 100% in the Mystery Customer result in both stores.  Best Junior Manager Award in 2011. Responsible for opening 4 stores in Rio Grande do Sul.

Presentation at the 19th University SET with work: How is Public Relations? - The Image of Public Relations in the Job Market. Winner in the Public Relations Category, Research Subcategory.