Adriana DiCenso

I developed and executed comprehensive brand strategies to drive market share growth and increase awareness, leveraging market research and consumer insights to identify trends, competitive opportunities, and target audiences. Partnering closely with cross-functional teams in marketing, sales, and product development, I ensured brand consistency across all channels while managing the creation and delivery of messaging aligned with company values. I led multi-channel marketing campaigns, including digital, print, and social media that engaged target consumers and drove measurable ROI, while monitoring performance metrics to continuously refine strategies. In addition, I coordinated product launches and promotions to boost visibility and demand, managed budgets for brand initiatives, and built strong relationships with external partners, agencies, and vendors to amplify brand presence and differentiation in a competitive market.

I have extensive experience working alongside Merchandise Managers to drive product selection and development within women’s footwear across both catalog and e-commerce channels. My background includes building seasonal assortments, setting competitive pricing strategies, and analyzing sales performance to optimize product success. I’ve managed seasonal calendars, sourcing deadlines, photo shoots, and cross-functional collaboration with creative, planning, sourcing, and e-commerce teams to ensure flawless execution. Beyond merchandising, I’ve overseen influencer marketing campaigns, contributed to catalog, social media, and website aesthetics, and leveraged consumer insights and market trends to propose strategies that increase sales. I also have experience compiling seasonal hindsight and sales planning reports for senior leadership, ensuring that data-driven insights guide future strategy.

As a Business Development Officer at Miss Mafia, I was sole lead for deploying US-based operations on the East Coast. Being a start-up, small business based out of Australia, I closely partnered with the CEO in overall project management. This includes upcoming launches, researching pop-up shop locations, and trade shows. I meticulously organized and maintained all creative schedules and timelines by coordinating, and scheduling creative brief sessions, brainstorms and first concept presentations. I was responsible in researching and identifying opportunities for overall business growth and marketing strategies. I have increased profitability by building strategic partnerships with internal and external stakeholders. At Miss Mafia, I have enhanced US branding and reestablished social media presence within outlets like Instagram, Facebook, Pinterest with the utilization of creative marketing software. I was able to establish relationships with new and loyal vendors in order to meet and exceed revenue goals for the US market.

(Shoes, Apparel and Accessories) Based on previous success within the company, I was offered the position of Merchandising Trainee, assigned in developing and launching the intimate's category for QVC online. This included taking ownership of all Hanes Brands, while managing and training data entry specialists within Apparel, Accessories, and Shoe categories. I was appointed department contact in working closely with our marketing and influencer teams on all company-wide campaigns and social media content across all categories. I also had the privilege in working alongside QVC host, David Venable in the collaboration with 'Life Is Good', creating a QVC-specific product line.

As a Global Sourcing intern, I was selected for the collaboration with in-house design team in preparing future Proto Reviews for in-house brand, Denim & Co. With the success working with all teams both internal and external, I was appointed intern contact for the Susan Lucci Collection. That responsibility included building relationships with vendors globally, buyers and designers to negotiate pricing in order to meet cost goals, and overall quality.

As an intern, I had the opportunity in contributing to beauty publications and social media for Cosmopolitan, Seventeen, Redbook, Women's Day and Good Housekeeping. I worked closely with the editor-in-chief in weekly product run-throughs, while connecting with brand publicists, acquiring product for upcoming articles and photoshoots.

Graduated and received my MBA in General Business. I have taken courses throughout this program that will help me to advance my career in the fashion industry. Areas of focus include: Marketing Management, Financial Management, Operations Management, Strategic Management of Business Enterprises, Organizational Dynamics and Managerial Accounting for Decision Makers.

Academic Achievement Scholarship, LIM Future of Fashion Scholarship