Adriana Cruz

Adriana Cruz

Head of Marketing & Strategy @ Dahrouge Geological Consulting Ltd.

About

I work where strategy, marketing, operations, and customer experience overlap. That overlap is where most businesses lose momentum, and where I've spent 15 years figuring out how to put it back. My career started in retail and eCommerce, where performance and customer behavior shape every decision. The lesson from those environments has carried into everything I've done since: businesses grow when strategy, marketing, operations, and experience are designed to work as one. Not when they're managed as separate functions hoping to align later. Since then, I've worked across consumer goods, beauty, lifestyle, and most recently mineral exploration. Different industries, same pattern: deep expertise often exists without the brand, digital, or experience infrastructure to make it land. My job is to build that infrastructure. To translate complexity into clarity, to design experiences that make the work memorable, and to connect the threads most teams keep separate. Marketing depends on operations. Operations depends on insight. Strategy only matters if it's executable. I work across departments because the impact lives in the overlap. Brands I've worked with include Aesop, Navy Haircare, Projo Coffee, Arro Athletics, Frankie Rose Cosmetics, Ra, Happy Paws, Sugarlash PRO, Pepper Bra, and others across retail, eCommerce, and now mining. If you're building something technical, complex, or under-told, the work I do is probably useful to you. That's usually where I'm at my best.

Country

-

City

Canada

Industry

Marketing & Advertising

Skill

Digital Marketing, Research and Development (R&D), Planning Budgeting & Forecasting, Supply Chain Management, Cross-functional Team Leadership, Brand Development, Go-to-Market Strategy, Marketing Leadership, Positioning (Marketing), Brand Strategy, Strategy, Creativity and Innovation, Customer Service, Strategic Planning, Marketing Strategy, Operations Management, Department Management, Visual Merchandising, Project Management, Visual Communication

Experience

Dahrouge Geological Consulting Ltd.

Head of Marketing & Strategy

Dahrouge Geological Consulting Ltd.

LinkedIn
2025-12 - Present · 10 mos

Edmonton, AB

Leading brand, digital, and experience strategy across the mineral exploration sector. Building the systems that turn complex geoscience into clear narratives and shape how Dahrouge is experienced across the industry. Dahrouge is a global team of geoscience and project experts delivering technical excellence across the full mineral lifecycle. Since 1971, we have worked closely with partners to interpret what lies beneath and translate geological insight into defensible decisions that move projects forward. The future depends on responsible, innovative mineral development, and we are committed to advancing the projects that deliver the resources powering modern-day life, because the future begins beneath the surface.

Arro Athletics

COO powered by saevii.

Arro Athletics

LinkedIn
2024-10 - Present · 2 yrs

Canada

Leading day-to-day operations for Arro Athletics, a Canadian athleisure brand known for their non-slip leggings and unapologetically bold positioning. Engaged through saevii as fractional CMO and COO. Scope: product development, supply chain, marketing strategy, eCommerce operations, and cross-platform alignment. The work is about building systems and streamlining the workflows that let the founder focus on leading, creating, and growing the brand without carrying the operational weight alone.

saevii.

Founder

saevii.

LinkedIn
2024-9 - Present · 2 yrs 1 mo

Founder of saevii., an operations and execution partner for growing ecommerce brands. We help founders build the systems, workflows, and operational structure that let their businesses scale without the chaos that usually comes with growth. Our work spans operations management, marketing operations, eCommerce systems, and the connective layer between platforms like Shopify and Amazon. We refine the infrastructure behind marketing, sales, and customer experience so it actually runs as one system instead of disconnected pieces. Unlike traditional consultants, we don't just advise. We step in and get things done. saevii. was built on lessons from over a decade of working alongside brands like Aesop, Arro Athletics, routine., SLP, Projo Coffee, Pepper Bra, Frankie Rose Cosmetics, and Happy Paws. The pattern was always the same: great brands held back by operational gaps. saevii. exists to close those gaps so founders can focus on what they do best: leading, creating, and growing.

SwiftStart ⚡️

Growth Strategist

SwiftStart ⚡️

LinkedIn
2023-1 - 2024-10 · 1 yr 10 mos

Empowering brands on Amazon through tailored, data-driven strategies for growth and market dominance. As a Growth Strategist, I craft strategic roadmaps, provide ongoing support, and transform insights into action. My focus is on expanding global reach, building competitive advantages, and protecting brand reputation, all aimed at fostering sustainable revenue growth and long-term success in the marketplace.

Khaos Collective

Director of Business Development & Relationships

Khaos Collective

LinkedIn
2023-7 - 2024-3 · 9 mos

Khaos Collective is your full service Amazon channel partner in beauty - paving the way to unparalleled growth & success. My passion for relationship development/building shines through in this role, cultivating authentic relationships with our clients, potential partners, and friends of the beauty industry to support their Amazon knowledge & success. I focus in bringing a strategic and intentional approaches to all our operations and strategies for continued success: -Strategic Planning -Sales Management and Growth -Amazon Education & Support -Marketing -Client Relationships

Khaos Collective

Senior Brand Manager

Khaos Collective

LinkedIn
2022 - 2023-8 · 1 yr

Khaos Collective specializes in the beauty space because that is what we love and know best - acting as an extension of your team, we want to support your success in the Amazon landscape through result-driven strategies that provide long term business growth and brand expansion.

Khaos Beauty

Senior Purchaser

Khaos Beauty

2020-1 - 2022-1 · 2 yrs 1 mo

-Curate and expand Khaos Beauty's brand assortment on our e-commerce platform -Develop a thorough understanding of the clients’ position in the market, their product/service, points of difference and competitive landscape -Establish and build strong working relationships with business leaders at all levels -Manage day-to-day client communication and ongoing relationships as it relates to current, new and upcoming projects. -As necessary, visit clients, attend trade shows and other industry events to capitalize on networking and relationship-building opportunities

Operations & Marketing Coordinator

2017-6 - 2019-12 · 2 yrs 7 mos

Collaborate and implement best operational practices with clients on several projects: -Store openings: licensing, recruitment, overall new store opening set-up -Inventory control: plan for proper product assortment and inventory levels -Support on-going recruitment initiatives at office & retail levels -Visual Coordinating -Marketing and brand positioning strategies

Anthropologie

Operations Manager

Anthropologie

LinkedIn
2014-8 - 2017-4 · 2 yrs 9 mos

-Assessing and analyzing departmental budgets to find ways to minimize expenses and optimize profits -Translate Operational strategies into actionable plans while guiding its implementation -Monitoring changing market conditions and adjusting strategies accordingly

TORY BURCH

Marketing Manager

TORY BURCH

LinkedIn
2012-10 - 2014-4 · 1 yr 7 mos

Education

Mount Royal University

Mount Royal University

LinkedIn
LaSalle College Vancouver

LaSalle College Vancouver

LinkedIn

Marketing

Adriana Cruz's Contact Information

Email

******@***.com

Phone

(**) *** ****

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