Adrian Holloway

1) Full P&L accountability across 120 markets in Europe, Middle East, Africa, LATAM, India and Australia 2) Led a hybrid go-to-market model: 55% direct operations (retail, wholesale, e-commerce, marketplaces) and 45% distributor-led markets. 3) Delivered 4× revenue growth and 6× EBIT expansion over five years; UK market achieved 10× revenue growth across all channels. 4) Directed 2,000+ wholesale accounts and 1,500+ branded stores globally, ensuring consistent brand positioning and pricing discipline. 5) Accelerated digital growth through scaling first-party e-commerce and strengthening key marketplace partnerships, driving 50% of total regional growth. 6) Expanded and optimized distributor markets, enhancing partner capability, store footprint, and omnichannel execution. 7) Oversaw end-to-end regional functions including merchandising, marketing, supply chain, planning, finance, HR, and legal. 8) Led the development and launch of a new regional distribution center in the South Netherlands (2022), managing ~5M pairs capacity with four annual inventory turns. 9) Strengthened margin structure through disciplined MSRP management, product mix optimization, and channel architecture redesign, ensuring EBIT growth outpaced revenue. 10) Key strategic partner to global CEO and CFO, influencing international growth strategy and leading executive-level relationships with major global accounts.

1) Led the Asia region with full P&L accountability across China, Japan, South Korea, Southeast Asia, and India, driving 4X revenue and 6X EBIT growth over five years. 2) Orchestrated a complete turnaround of the China market, implementing financial controls, rebuilding commercial models, and aligning product strategy with local consumer preferences to stabilize operations and unlock long-term growth. 3) Transitioned multiple markets from direct management to distributor-led models, improving operational efficiency, reducing capital intensity, and strengthening market returns in Taiwan, Hong Kong, South Africa, and the Middle East. 4) Designed and executed a 5-year regional strategic plan, balancing global brand consistency with local relevance through a 75/25 framework, ensuring culturally tailored campaigns while maintaining brand DNA. 5) Optimized multi-channel strategy across wholesale, retail, and e-commerce, enforcing pricing consistency, channel exclusivity, and differentiated offerings to reduce conflict, protect margins, and enhance partner performance. 6) Partnered with global stakeholders to embed best practices, governance, and operational standards, ensuring alignment, discipline, and sustainable market growth across Asia.

1) Full accountability for all financial operations across the Asia region; reported directly to the Crocs Inc. CFO and matrixed into Senior Vice President Asia. 2) Relocated to Shanghai for first 12 months to gain deep market and consumer insights, establishing a strong understanding of local business dynamics. 3) Built a robust financial foundation by upgrading systems, developing regional finance talent, and implementing transparent reporting processes to ensure accurate, actionable data. 4) Transformed finance from a reporting function to a strategic partner: interpreting performance trends, identifying risks and opportunities, and providing recommendations to the regional GM, global CEO, and CFO. 5) Introduced commercially-focused sell-through reporting across wholesale and distributor channels, delivering unprecedented visibility into market performance and inventory flow. 6) Enabled data-driven commercial decision-making by linking financial performance directly to operational actions, including pricing, channel allocation, and inventory management. 7) Drove sustainable growth across the region through proactive financial and strategic guidance, influencing investments, operational priorities, and market strategies. 8) Recognized as a trusted business partner who leveraged finance as a driver of regional growth, operational clarity, and strategic impact.

1) Responsibility for all financial matters In the Crocs European region and a key member of the European Management team. 2) Strategic business partner to Crocs Inc CFO. 3) Providing valuable insightful business supporting analysis with commercial judgment to justify business decisions

1) Led international integration and growth of Heydude following acquisition by Crocs Inc (Q1 2022), establishing a scalable operating model across all markets outside North America. 2) Designed and executed a consumer-led International Strategic Growth Plan, restructuring legacy distribution and implementing a disciplined direct vs. distributor market framework. 3) Replaced underperforming commercial partners and built a high-performing distributor network across South East Asia, South America, and Africa, while bringing priority markets in-house to strengthen control and performance. 4) Implemented strict pricing architecture, channel discipline, and a structured customer tiering model (Tier 0–4) to elevate brand positioning, protect margins, and eliminate grey market exposure. 5) Centralized international brand leadership and governance, creating distinct but aligned operating structures to ensure accountability, operational rigor, and entrepreneurial agility. 6) Prioritized long-term brand health over short-term revenue by resetting misaligned markets, maintaining marketing investment, and building a sustainable platform for disciplined global growth.

1) Led the full business ownership transition of Bathstore from Wolseley PLC to Private Equity, coordinating with external advisors and managing investment discussions with 25+ parties, including private investors, venture capitalists, and private equity funds. 2) Oversaw all financial management for Bathstore, a multi-channel, direct-to-consumer brand previously part of Wolseley PLC, a FTSE 100 company with £13B revenue. 3) Directed strategic and operational financial activities to ensure seamless integration and sustained performance during ownership transfer.

Responsibility and ownership of commercial budgeting, forecasting, weekly and monthly analytical reporting, commercial buyer’s margin targets and supplier rebate programme.

Financial responsibility for UK Marketing, including Clubcard, local and national campaigns

Financial analysis and comparison of competitor customer propositions and financial results.

Management, accounting, control and analysis of the IT department spend

Experienced and learnt statutory accounting, internal audit assignments and treasury department foreign currency hedging exposure.