Adrian Firth

I'm good at pictures and colouring in. I like finding the one visual idea buried inside a complex brief, the thing that, once you see it, makes everything else obvious. In pharma especially, where the science is dense and the stakes are high, that ability to distil something complicated into something immediately human is what separates work that lands from work that just informs. I've been doing this for over 20 years with the last five years deep in healthcare and pharmaceutical communications. I've led teams, founded studios, and worked on everything from global brand launches to award-winning outdoor campaigns. But mostly I just like finding the picture that says the thing words can't quite manage.