Adolfo Tunon
Head of Banking, Go To Market, EMEA @ ServiceNow
About
As the Head of Banking Go To Market at ServiceNow, I lead the localization of banking solutions across EMEA, focusing on customer pipeline development and deal closure. I leverage Agentic AI and process improvements to help banks grow sales, optimize costs, mitigate risk, and enhance customer experience. With over 5 years of experience in the banking industry, I have contributed to over 275 projects across 44 countries, including bank transformation, deposit growth cost optimization, process improvements, risk mitigation, and organization restructuring. I am also a certified Project Management Professional (PMP) and Scrum Master Certified (SMC), with a strong background in finance and technology. I am passionate about delivering innovative and effective solutions that meet the needs of the banking sector.
United Kingdom
London
Banking
Management Consulting, Go-to-Market Strategy, Business Transformation, International Product Development, Team Leadership, Enterprise Software, Cross-functional Team Leadership, Information Technology, Corporate Banking, Customer Success, Securities, Customer Experience, Operations Management, Sales Operations, Working Capital , Corporate bank, Working Capital Management, Green Trade Finance, Banking, Cash Management
Experience

Head of Banking, Go To Market, EMEA
London, United Kingdom
I lead the localization of banking solutions by connecting with stakeholders and focusing on customer pipeline development and closing deals. Leveraging Agentic AI and process improvements, we help banks to grow sales, optimize costs, mitigate risk and enhanced customer experience.

Global Head of Transaction Banking, Go to Market, EMEA
London, United Kingdom
Repositioned the transaction banking offering across 6 modules: Accounts & Liquidity, Payments, Virtual Account Management, Cards Issuing, Behavioural Banking, and Supply Chain Finance. Identified target clients, promoted the offering, and supported several marketing assets to support global sub-regions.

Senior Advisor, Banking Practice
London, England, United Kingdom
Contributed to over 275 projects across 44 countries including bank transformation, deposit growth cost optimization, process improvements, risk mitigation, Agentic AI, and organization restructuring. Co-authored 5 articles on banking trends, business cases, and (something else).

MD, Regional Head of Products/Sales, EMEA, Global Liquidity Cash Management
London, United Kingdom
Managed a P&L portfolio of 40+ financial products, generating over $2.4B in revenues across EMEA. I led a team of 260 professionals and chaired the Product Management Committee, overseeing a $110M tech investment.

MD, Global Head of Cash and Trade, Global Transaction Services
London, United Kingdom
Managed a portfolio of $1.2 billion revenue across 50K+ corporate clients in 32 countries. Spearheaded product management initiatives, led a diverse team of specialists, and executed strategic decisions to drive revenue and enhance operational efficiency.

MD, Head of Client Experience, Treasury and Trade Solutions, EMEA
London, United Kingdom
Directed efforts of client experience and service teams comprised of 240 people for top 3,000+ corporate, SME and financial institutions across London, Dublin, 27 EMEA countries, and outsourced services in India. Propelled service quality in payments from 72% to 84% while cutting client payment queries from three million to 1.7 million in 3 years via process optimisation programme in the area of international FX payments (SWIFT, SEPA).

MD, Head of Regional Payment-Receivables Products, Treasury Solutions, EMEA
London, United Kingdom
Increased corporate/SME product profitability to $1.2B (11% boost) across EMEA – including electronic payments, liquidity, deposits, local / international trade, cross-border solutions, FX, and digital. Contributed to over $21M revenues in two years with negotiation of strategic alliances / partnerships with 14 banks and technology companies.

Director, Regional Product Manager, Liquidity Management, CEE, Middle East and Africa
London, United Kingdom
Fueled $420M revenues (14% growth) across Central Eastern Europe, Middle East, and Africa in the areas of electronic payments, receivables, cash management, deposit growth and e-Commerce. Enabled collection of client proceeds by 240 diverse accounts in 18 months with development of new merchant account solution.

VP, Regional Product Manager, Cash, Securities & Trade, Latam
Buenos Aires, Argentina
Redefined Latin American Cash Management and Trade Service / Finance offering by enhancing and combining seven different global transactional products into one offering. Launched network extension programme with 16 partner banks, offering 4.2K service points across 23 Latam countries. This programme was later extended to Europe

VP, Sales & Business Development Head, Working Capital
London, United Kingdom
Set up from scratch the London Representative Office of Banco Rio (largest privately-owned bank in Argentina that later was acquired by Santander in 1997)) covering operational, commercial and technological aspects, being achieved in 7 months. Negotiated trade funding of $396 million from 119 institutions in 12 European countries to facilitate trade financing deals between European exporters and Latin America importers.

Transaction Banking Product Head, Corporate/Retail Banking
Argentina, London, New York
Formulated and implemented a new bank's business strategy and marketing plan covering 38 products, producing a net annual income of $32 million (24.5% increase in one year). Coordinated the design and launch of 11 cash and trade products for individual and corporate customers, using a cross functional team approach that reached 1,000 clients in 19 months.
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