Alessandra Manganiello, MBA

Traveled frequently to meet with current clients, strengthen relationships, and explore new business opportunities. Facilitated training sessions for Account Executives on programs and conducted call reviews to enhance client interaction and performance insights, contributing to the successful onboarding and development of new team members. Seamlessly collaborated with media, operations, and content teams to troubleshoot problems and develop cohesive digital marketing strategies for clients, ensuring satisfaction, campaign efficiency, and return on investment. Created compelling visuals and graphics with Canva to enhance social media posts, ensuring content was on-brand and visually appealing to target demographics. Manages client social media calendars and contributes to editorial planning to enhance digital visibility and engagement across social media platforms. Analyze content performance metrics to evaluate the effectiveness of campaigns and adjust strategies accordingly. Conducted in-depth market research to identify trending topics, ensuring content was relevant and timely to maximize audience reach.

Guided clients on advertising opportunities, enhancing their digital marketing strategies. Fostered meaningful client relationships while contributing to SEO and SEM efforts. Strategized and executed comprehensive digital marketing plans, improving Paid Search campaign performance. Leveraged Search Ads 360 and Google Analytics for in-depth SEO analysis and SEM campaign management. Transformed social media strategy and created impactful posts, offering dedicated daily ad hoc support.

Amplified social media presence and actively contributed to website enhancement, resulting in a noticeable surge in online sales. Crafted imaginative, sales-focused captions for Instagram and the website, driving promotion of store inventory. Computed company payroll, ensuring associates received accurate compensation. Optimized organizational efficiency, communication, and effectiveness through strategic task delegation. Educated new employees to proficiently contribute to daily operations.

Efficiently managed register operations, handling daily receipts exceeding $2,500. Created enticing gift packages that significantly boosted sales and contributed to revenue growth. Instructed and mentored interns and new hires, enhancing team performance and store operations. Organized and oversaw birthday parties for children, ensuring memorable experiences for clients.

Collaborated with the Director of Operations and Leasing and Sales Manager to drive key initiatives. Modified leasing agreements and organized tenant data using Excel spreadsheets for improved efficiency. Provided support to Property Managers on new building projects while meticulously tracking tenant history. Fielded calls and addressed inquiries, ensuring effective communication and routing to relevant parties.