Aditya Tripathi

I co-founded Scaleza with the vision of building India’s most impactful performance marketing agency for the EdTech and Education sector. As CEO, I lead a passionate team alongside two incredible co-founders, driving strategic growth, brand partnerships, and influencer-led campaigns across digital platforms. 🚀 What We Do: We specialize in lead generation, influencer marketing, and high-conversion campaigns for education-focused businesses—delivering scalable, ROI-driven results that matter. 🏆 Key Highlights of Our Work: • Unacademy, Vedantu, PW, Scaler, Newton School of Technology, CareerWill, BITS Pilani (Dubai), Leverage Edu, Careers360, NIAT, ISAC Learning, Vedam School of Technology, and many more top-tier clients. • Delivered over 2,00,000+ OTP-verified leads, thousands of paid registrations, and multi-crore revenue pipelines for our partners. • Led over 300 influencer campaigns across 2,000+ Telegram channels, YouTube, and other platforms, creating unmatched reach and relevance. • Executed campaigns for scholarship tests, study abroad programs, offline JEE/NEET centers, VFX education, and more—all tailored to client KPIs and user behavior. • Built and trained performance-driven teams across sales, business development, and marketing to execute campaigns with speed, precision, and creativity. 💡 At Scaleza, we don’t just run campaigns—we build trust, generate value, and create movement in an industry where intent matters the most.

• Spearheaded the conceptualization and end-to-end execution of JEET Sarthi, a flagship project designed to assist JEE & NEET aspirants. • Collaborated directly with the Founders to define the product vision, positioning, and go-to-market (GTM) strategy. • Led an 8–10 member cross-functional team — overseeing operations, marketing, and execution workflows. • Drove seven-figure revenue within the first phase through focused performance and organic growth strategies. • Designed and streamlined the brand’s content creation and distribution process, improving efficiency and consistency. • Built and managed the entire lead generation ecosystem from scratch for Jeet Sarthi from funnel design and targeting to conversion optimization. • Played a key role in scaling Shiksha Nation’s digital footprint and creating sustainable brand visibility.

During my tenure, I have: • Driven 8-figure revenue independently through high-performance marketing funnels, influencer partnerships, and community-led lead generation initiatives. • Played a key role in the division’s Multi Million Dollars of total revenue, contributing to overall strategy, campaign execution, and scaling efforts. • Delivered an exceptional 26x ROAS on large-scale influencer and Telegram-based campaigns, establishing Careerwill as a benchmark for performance marketing in the EdTech space. • Built and managed 100+ PR pages, YouTube channels, and student forums, generating 50M+ organic impressions and sustaining consistent brand visibility and trust. • Initiated and led PR discussions to shape a strong positive media image, ensuring Careerwill’s reputation as a credible and student-centric EdTech platform. • Scaled Telegram communities to nearly 100,000 learners, fostering genuine student engagement and direct communication channels for organic growth. • Created a free doubt-solving ecosystem with 30+ IIT and AIIMS mentors, helping over 30,000 daily active learners — strengthening both brand loyalty and academic impact. • Spearheaded major online and offline launch events, heading complete operations, logistics, and marketing communications. • Reduced content piracy by 99%, successfully banning over 3,000+ infringing Telegram channels within one month — a massive win for brand protection and revenue recovery. My work at Careerwill reflects a blend of strategic vision, operational excellence, and community-first leadership — transforming growth into a sustainable, data-driven, and student-focused ecosystem

NOTE : This Experience was done via RMS Ads - where I am a co-founder. • Spearheaded rapid, high-performance lead generation for PW Institute of Innovation, targeting the PCM (Physics, Chemistry, Math) pass-out segment with laser-focused influencer marketing. • Delivered 1,600+ OTP-verified leads within just 24 hours, leveraging only 2 top-tier influencer partners — showcasing the power of precision over scale. • Focused on audience quality, ensuring all leads were from the highly relevant PCM pass-out cohort, directly aligned with the institute’s academic offerings. • Contributed to multi-crore projected revenue impact, thanks to tightly executed user acquisition funnels and clean targeting. • Currently collaborating with senior leadership on ongoing campaigns, including their paid registration test and other growth-focused initiatives. • This engagement demonstrates my ability to engineer explosive lead velocity, optimize influencer ROI, and contribute directly to strategic revenue outcomes in a fast-moving edtech environment.

NOTE : This Experience was done via RMS Ads - where I am a co-founder. • In just 15 days, I spearheaded a highly targeted lead generation campaign for Vedam School of Technology, focusing on JEE aspirants gearing up for the exam this year. By strategically leveraging influencer partnerships and marketing channels, we rapidly built momentum that translated into thousands of high-quality leads and strong brand engagement. • Generated over 18,000 OTP-verified unique leads by collaborating with 50+ top-tier JEE influencers, ensuring the campaign reached the right audience effectively. • Delivered excellent client satisfaction through transparent communication and consistent results. • Built a multi-crore revenue pipeline projection driven by targeted user acquisition and optimized campaign execution. • Promoted webinars, college tours, and other key events, boosting brand awareness and recall among prospective students. • This campaign demonstrated my ability to create fast, scalable impact through integrated marketing strategies tailored to niche education segments.

NOTE : This Experience was done via RMS Ads - where I am a co-founder. • Partnered with Scaler’s core team to drive a high-intent, performance marketing campaign for their flagship Scholarship Test — focused on premium lead quality and ROI-driven outcomes. • Delivered 300+ paid test takers, each registering with a ₹500 fee — fully verified through multi-layered eligibility checks and platform engagement metrics. • Focused on deeply targeted lead generation aligned with key KPIs such as payment completion, test participation, and active platform behavior. • Ran a precision campaign that prioritized meaningful conversions over volume, ensuring high engagement and retention potential. • Generated significant strategic value — contributing to crores in projected revenue through hyper-targeted outreach and optimized campaign execution. • This collaboration highlighted my strength in acquiring transaction-ready users and building marketing funnels tailored for premium product ecosystems.

NOTE : This Experience was done via RMS Ads - where I am a co-founder. • Generated over 30,000 OTP-verified unique leads for Careers360 within a few months, targeting highly relevant JEE and NEET aspirants preparing for the upcoming exam cycle. • Collaborated with 70+ top-tier influencers and activated 700+ Telegram channels to maximize reach and precision targeting. • Ensured lead quality by focusing on students genuinely preparing for competitive exams, resulting in high engagement and conversion potential. • Maintained excellent client relationships and worked closely with the internal team to execute seamless, data-driven campaigns. • Delivered multi-crore revenue value in the pipeline through targeted user acquisition and optimized campaign strategies. • This engagement demonstrated my ability to manage large-scale influencer campaigns while driving high-quality lead generation and strong client satisfaction.

NOTE : This Experience was done via RMS Ads - where I am a co-founder. • Led over 10 long-duration campaigns for Newton School of Technology, founded by IIT Roorkee alumni, driving sustained growth and brand engagement across flagship initiatives. • Delivered 40,000+ OTP-verified unique leads through campaigns such as Scholarship Test, Headstart, College Predictor, Rank Predictor, and more. • Partnered with 100+ influential Telegram creators and leveraged 700+ active channels to maximize targeted reach and student engagement. • Generated revenue exceeding more than a million dollars by consistently optimizing campaigns for quality leads and conversions. • Oversaw end-to-end campaign strategy and execution, balancing long-term brand building with short-term acquisition goals. • This experience reflects my ability to manage multiple complex campaigns simultaneously while delivering strong ROI in India’s competitive edtech landscape.

• Partnered with Unacademy’s offline JEE and NEET centers to support their growth through targeted online marketing campaigns. • Driving digital lead generation and brand awareness exclusively through online channels to boost enrollments for offline coaching centers. • Leveraging influencer collaborations and data-driven strategies to reach prospective students preparing for competitive exams. • Focused on creating a seamless bridge between online engagement and offline education services, enhancing overall student acquisition. • Excited to contribute to the expansion and success of Unacademy’s offline coaching ecosystem through innovative digital marketing.

NOTE : This Experience was done in Freelance via another Vendor who was directly tied up with the Client • Led influencer and community-led growth campaigns for Unacademy’s JEE/NEET verticals, activating 500+ Telegram channels via partnerships with 50+ influencers — reaching over 2M+ students. • Executed 10+ high-performing campaigns (AIMT, ULF, UNSAT, UST, CBSE Scholarship Test) focused on OTP-verified lead generation and student activation across key KPIs. • Generated 10,000+ verified leads and drove results in user sign-ups, test takers, and offline inquiries. • Billed Unacademy over ₹8 lakhs during the engagement; the campaigns contributed to company revenues exceeding ₹2 crores. • Led offline event marketing for Utsav, Euphoria, Foundation Day, and more — scaling promotional reach across a large student audience both online and on-ground. • This experience strengthened my ability to blend performance marketing with influencer strategy, event marketing, and lead generation — all tailored to India's unique edtech landscape. It also demonstrated my focus on ROI-driven execution and deep understanding of student behavior across both online platforms and offline environments.

• Generated over 2,000 OTP-verified and personally verified leads for NIAT College, ensuring the highest quality of prospective students through rigorous follow-up calls by the team. • Executed a targeted campaign with 50+ top-tier influencers across 400+ Telegram channels focused on JEE aspirants for the 2025 exam cycle. • Delivered highly qualified and engaged leads specifically interested in advanced technology and engineering education. • Collaborated closely with the client team to maintain lead authenticity and maximize campaign effectiveness. • This initiative highlights my expertise in combining digital influencer marketing with thorough lead verification processes to drive genuine student acquisition.