Aditya Patiyal

~Brands Managed~ Paid Digital Media Clients: Tata Mumbai Marathon Tata Building India Indegene BSV Group Augmont Monginis Vedanta Delhi Half Marathon TCS World 10k Bengaluru Moneygram WesternUnion Durian Furnitures Bank of Maharashtra SonyTV Procam International Eurokids Wonderchef Godrej Rcity Mall India cast Podar Jumbo kids ColorsTV Dunzo Avail Finance PIBM Future Generali GSK SEO Clients: Centrum India Centrum Wealth Clinicspectrum zola 7eWellness Croma Bagline The club Mumbai DesiplayTv Monginis

1.Designed and executed paid media strategies tailored to client objectives, optimizing budgets across search, social, display, video, and programmatic channels. 2.Improved campaign efficiency by leveraging data-driven audience segmentation, bid optimizations, and creative testing, leading to measurable uplifts in key performance metrics. 3.Scaled acquisition and retargeting campaigns, refining budget allocation to balance growth and efficiency based on client-specific KPIs. 4.Led a team of media specialists, driving process automation and performance optimization to enhance campaign execution speed and accuracy. 5.Partnered with analytics, creative, and product teams to refine messaging and ad formats, improving engagement and conversion rates. 6.Utilized first-party and third-party data insights to refine targeting strategies, improving audience reach and ad relevance. 7.Managed relationships with media partners to test emerging ad formats and platform innovations, staying ahead of industry trends.

1. Website Traffic: Successfully drove a 25% increase in platform traffic, achieving an average of 10K monthly visitors through targeted digital campaigns and optimization strategies. 2. User Acquisition: Delivered over 60K sign-ups, maintaining a 15% conversion rate across digital channels, by implementing data-backed acquisition strategies and refining user funnels. 3. Public Relations: Executed PR plans to increase brand visibility, including commercial negotiations that secured partnerships for founder and product branding initiatives. 4. Content and Creative Optimization: Provided data-driven guidelines for ad creatives and social media posts, resulting in a 20% improvement in engagement rates and a 12% uplift in click-through rates. 5. SEO Strategy: Developed and implemented SEO strategies that improved organic search rankings by 40% and increased organic traffic by 35% over six months. 6. Ad Tech Development: Led the development of the LykStage ad suite, achieving a 10% increase in ad engagement rates. Tested and optimized ad formats and targeting strategies, establishing partnerships with ad exchanges to grow ad revenue by 25%. 7. Analytics and Troubleshooting: Conducted performance analysis, reducing data mismatch by 20% and ensuring a 98% accuracy rate in tracking and reporting. 8. Revenue Modelling: Created a data-driven ad rate card, boosting ad revenue potential by 15% through competitive pricing and value-based modelling.

As the Product Lead at Social Gear, a sister concern of Manhattan Communication India Pvt Ltd, I drove the comprehensive functional development, meticulous documentation, and rigorous testing of our email and SMS marketing tool. My leadership ensured seamless alignment among all stakeholders, while continuously enhancing user experience and integrating innovative features to propel successful marketing campaigns. This strategic initiative not only elevated our clients' marketing effectiveness but also spearheaded the creation of a new business vertical for the company.

Managed Primary Research and Data insights for below mentioned esteemed clients: ★ J.D Power ★ Tata Motors ★ Vodafone ★ Honda ★ consumer durable like printers, projectors etc.

I was assistance production in charge and quality control manager for a manufacturing firm Fancy Poly Packs which specializes in production of poly packs made of Bi-axially Oriented Polypropylene (BOPP), Polypropylene , High-Density Polyethylene and Low-Density Polyethylene