Aditya D.

Responsibilities and Achievements: - Headed the Growth Team covering various channels like Social Media Ads, SEO, Email Marketing, Social Media, and Discord Community Management - Increased course completions by 50%, boosted enrolment by 200% - Shifted focus on user acquisition and managed a growth of Signup rate by 4x at a 5x lower CaC - Initiated an Ambassador Program with 22 Node Leads to penetrate communities and colleges for growth - Also led miscellaneous projects like Product Hunt Launch (ranked 4th Product of the day), Course events, and partnerships with other Blockchains

- Led 0-100 User Growth for Relevel by Unacademy, scaling user acquisition from 0 to 3.7 million in 1.5 years through a data-driven and cross-functional approach - Scaled monthly marketing budget to 3.5 Cr+ across Influencer Marketing and Social Media, ensuring maximum ROI and impact - Executed and managed Relevel's presence on Social Media, including monthly events like Relevel Achievers Summit, resulting in increased engagement and brand awareness - Successfully handled OOH campaign across 32 cities, driving brand visibility and generating over 290+ banner ads

- Setup and scaled Influencer Marketing team for Relevel by Unacademy - Developed strategies for the Ambassador Network to drive business growth for UnacademyPro - Led course curriculum development and vetting process to ensure high quality offerings under UnacademyPro - Conducted market and user research to inform business decisions and identify growth opportunities - Defined and implemented processes for customer support and success to drive customer satisfaction and retention

- Demonstrated ability to work with agencies, freelancers, and clients to ensure timely project delivery - Adept in supply and acquisition of new freelancers to maintain project timelines and budgets - Skilled in setting up and managing customer relationship management (CRM) systems for effective communication and project tracking - Involved in the design and functionality of the Project Management product, contributing to its successful launch and optimization - Proven track record of meeting project goals, maintaining client satisfaction, and leading cross-functional teams to achieve success

- Conducted extensive research and designed streamlined processes for different types of Gig Delivery - Successfully managed and handled Whitelabel Clients, resulting in a significant increase in the completion percentage of gigs from 76% to 99.4% - Developed a reporting structure for the team, including effective issue handling and categorization, and the automation of various operational processes

As a part of the Customer Success Team, - Worked on implementing and optimizing processes for customer support and CRM - Worked directly with B2B Whitelabel clients assuring quality delivery of services - Customer Support and Success

- Worked on planning and estimating the use of tool resources in the organization - Indexed and created a database for all the material resources available for production