Aditya Salunkhe

- Managed ₹1.5 Cr/month ($200k/mo) in ad spend on Google Ads for ecommerce, automotive, electronics, and retail clients. - Planned, launched, & optimized campaigns across Search, Shopping, Performance Max, YouTube, & DemandGen. - Improved ROAS by 100% for e-commerce brands while scaling spend month-over-month. - Reduced Cost/Booking by ~50% for automotive OEMs through keyword & budget optimizations. - Led weekly/monthly client calls to review performance, explain changes, and align on strategy. - Managed 1,300 city-level hyperlocal campaigns for auto and retail brands. - Used the internal tools to launch 1000s of campaigns monthly; collaborated with product/dev teams to improve platform efficiency and UX. - Delivered product demos and walkthroughs to agencies and clients, highlighting platform capabilities and their impact on marketing performance. - Owned retention marketing for e-commerce clients. Used Contlo & Netcore to create journeys - Hired & trained interns on Google Ads, QA practices, and internal tools. - Used GA4, Looker Studio, and internal tools for reporting and performance insights.

- Responsible for lead generation and signing up sports clubs and coaches by conducting market research - Onboarded and retained 180+ clients in 9 months. - Enhanced existing acquisition process improving efficiency for acquisition by 20% - 50% - Helped arrange and market offline sports events in 20+ societies across Pune. - Engaged with stakeholders and implemented feedback-driven strategies to ensure revenue generation and customer retention - Successfully executed a multi-sport tournament in Mumbai for Tata Trent’s employees, overseeing operations, managing player compliance, and ensuring seamless coordination. - Responsible for introducing the ‘Monthly Athlete Report’, aiming to create value for consumers and boosting revenue for Spolto by conducting market research and devising pricing strategies for consumers - Awarded for exceptional contribution in January 2022

Building world's first NFT ratings platform helping you find the best NFTS - by showing ratings of NFT projects in the form of Alpha Score which is influenced by NFT Experts and Enthusiasts.

Growth Heads Digital is a youth-run organisation helping brands with online growth. We find and connect the talented youth of India with businesses that need solutions for building a solid online presence. In the last one year we have worked for 30+ clients, completed 60+ projects, and successfully built a youth network of 100+ helping them develop skills with real work.

As a digital marketing intern, I had to prepare a competitor analysis of Quick Heal's website and its competitors and provide suggestion accordingly. I used tools like GtMetrix and Ubersuggest to carry put the analysis. I was also told to prepare a similar analysis of Quick Heal's social media channels (Facebook, Instagram and Twitter) and its competitors and provided suggestion as to how they can increase their reach and improve their content. I used tools like social blade for social media analysis.

Incorporated sustainable changes in the community around me and helped spread green practices. Made PPT’s, interactive quizzes, Kahoot’s, and more to spread awareness and interest. Promoted the NGO and its work on social media platforms, trying to raise awareness of the efforts aimed towards reaching sustainability. Conducted a successful crowdfunding for planting trees and completed the Tide Turners Plastic Challenge by UNICEF.

- Successfully raised donation for project AAHAR - where we provided meals for people who lost their livelihood during Covid - 19. - Created successful scripts to pitch for our donation, helped my colleague reach their donation goals as well. - Played an active role to shortlist, create a script and approach potential candidates for influencer marketing.

As a marketing intern, I had to research about potential clients (schools and colleges) and cold call them, pitching our e-learning services where right from providing digital syllabus, teachers to giving templates of question papers. Had successful onboardings as well.