Aditya Narang

Digital Marketing Strategist @ Google

About

A curious and creative individual who is passionate about Marketing and Brand Building. With MBA in Advertising and Brand Management and experience in Data Science and Analytics, I am curious about Human Behavior, Cultural Contexts and Qualitative and Quantitative Insight Mining. Currently working in the OTT space, enabling Sony LIV grow Viewership and Revenue based on Data Driven Insights, I seek to use my Qualitative and Quantitative learning to understand and improve the experience of the Consumer.

Country

India

City

Ghaziabad

Industry

Marketing & Advertising

Skill

Market Planning, Content Marketing, Brand Management, Creative Agencies, Creative Work, Go-to-Market Strategy, Brand Development, Campaigns, Marketing, Brand Marketing, Key Metrics, Brand Strategy, Reporting, Business Innovation, Brand Performance, Public Speaking, Research, PowerPoint, Leadership, Teamwork

Experience

Digital Marketing Strategist

Google

2025-3 - Present · 1 yr 7 mos

Gurugram, Haryana, India

Marketing Manager

SuperGaming

2021-11 - 2025-1 · 3 yrs 3 mos

Pune, Maharashtra, India

Assistant Manager- Analytics & Consumer Insights, Sony LIV

Sony Pictures Networks India

2021-5 - 2021-11 · 7 mos

Mumbai

Management Trainee

Sony Pictures Networks India

2020-7 - 2021-5 · 11 mos

Mumbai, Maharashtra, India

Summer Intern

Sony Pictures Networks India

2019-4 - 2019-5 · 2 mos

Mumbai Area, India

★ Recieved a Pre-Placement Offer from SPN I worked with the Consumer Insight and Research Team for Sony Marathi, then a new channel by Sony Pictures Network in the Marathi GEC Landscape. -Did a comprehensive Consumer Research Project for Sony Marathi to understand the Brand Perception of the Channel. - Developed an understanding of the Television viewership patterns of Marathi General Entertainment Channel Audiences - Found Insights into how the new MRP Regulation by TRAI is affecting the category The insights from the research helped the Programming Team develop an understanding of the brand perception of the channel and that of its competitors. Basis this, the programming and communication of the next year was planned. The Insights from TV Viewership Patterns helped the Marketing Team plan their promotional strategies which lead to a significant increase in the discover-ability and sampling of Sony Marathi Content.

Pianist and Singer

Dastgah, The Music Society

2015-7 - 2018-5 · 2 yrs 11 mos

Delhi College of Arts and Commerce

As one of the co-founders of the society, we wanted to set into motion and give impetus to music culture in the college. Being a part of Delhi University which has decades old music societies and groups, we felt that not having a college music society is a waste of the rich music circuit that exists in the university. We started Dastgah as a small group of passionate amateur musicians who were skilled in different genres of music. As of 2019, our society now competing at various national level competitions and college festivals and also winning a lot of awards.