aditya gupta
doctoral candidate
About
I'm pursuing my doctoral degree in Marketing with a research focus on consumer behavior. My specific interests include experiential consumption/marketing, self-gifting, consumer vulnerability and macromarketing. Depending on the nature of the research questions, I use quantitative and/or qualitative research methods over the course of a given project.
united states
lincoln
higher education
fmcg, customer insight, shopper marketing, competitive analysis, marketing management, product marketing, market analysis, go to market strategy, market research, strategy
Experience
doctoral candidate
university of nebraska–lincoln
key account manager
procter & gamble
Education
alwar public school
s.p. jain institute of management & research
marketing
hindu college, university of delhi
economics
aditya gupta's Contact Information
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