Aditya Agrawal

Marketing Associate @ Nifty

About

Hi, I am Aditya Agrawal, an SEO enthusiast with a strong passion for digital marketing. With my extensive knowledge of search engine optimization, I am committed to helping businesses achieve their online goals by improving their website's visibility and increasing organic traffic. I possess expertise in conducting keyword research, optimizing website content, and analyzing website performance metrics. As a quick learner, I am always eager to expand my skill set and stay updated on the latest industry trends.

Country

India

City

Gwalior

Industry

Information Technology & Services

Skill

Analytical Skills, Organization Skills, Written Communication, Communication, User Experience (UX), Thinking Skills, Problem Solving, Critical Thinking, User Research, Digital Marketing, Google Analytics, Google Ads, Google Webmaster Tools, Google Tag Manager, Google Sheets, Social Media Marketing, Social Media Optimization (SMO), Pay Per Click (PPC), Search Engine Optimization (SEO), On-Page Optimization

Experience

Marketing Associate

Nifty

2023-7 - Present · 3 yrs 3 mos

United States

Grew organic traffic from 15K to 56K in one year, achieving more than 270% growth through strategic SEO execution. Increased bottom of funnel traffic by 10K in 6 months, driving stronger high intent conversions from search. Improved llm related BOFU article visibility on major AI platforms including GPT, Gemini, and Claude, growing sessions by 600% Achieved top rankings for high difficulty SaaS keywords, outperforming leading competitors. Secured authoritative backlinks from platforms like G2, improving domain authority and ranking stability. Helped the company rank in top G2 category lists and win awards through strategic content and citation enhancements. Conducted deeper competitor research to identify keyword gaps, link opportunities, and growth patterns across the SaaS landscape. Supported developers with technical improvements including schema, internal linking, crawl efficiency, and page performance updates. Strengthened overall SEO systems with structured content updates, optimization cycles, and clear growth frameworks.