Aditi Kanthaliya
General Manager | Home Makeover @ Urban Company
About
"I close my eyes to open my mind." – Paul Gauguin Hello, I'm Aditi Kanthaliya, and I believe that art mirrors life's diverse experiences. Each day, I welcome new observations and challenges, allowing them to shape a fresh perspective that nurtures empathy and understanding. Fueled by a passion for design and innovation, I am currently honing my strategic design management skills through an MA program at the University of the Arts London. My approach blends data-driven insights and market analysis with a keen creative acumen. This synthesis enables me to develop products that not only satisfy market demands but also capture the essence of textile design's artistry. I thrive on pushing boundaries and embracing unconventional paths, drawing inspiration from life's subtleties to craft meaningful work that resonates with audiences. My journey is guided by a dedication to bridging design innovation with commercial success.
United Kingdom
Greater London
Retail
Pricing Negotiations, Merchandising Strategy, Data Analytics, Supplier Portfolio Management, Pricing Strategy, Market Research & Trend Analysis, Supplier Performance, Supplier Relationship Management, Order Fulfillment, Project Leadership, Print Production, Fast-Moving Consumer Goods (FMCG), Product Innovation, Supplier Sourcing, Interpersonal Skills, Manufacturing, E-Commerce, Skilled Multi-tasker, Product Strategy, Product Management
Experience
General Manager | Home Makeover
Urban Company
Bengaluru, Karnataka, India
Category Management Intern
Wayfair
- Optimize product assortments and pricing strategies by analyzing market trends, consumer behaviour, and competitive insights to drive growth and profitability for UK Bedroom Furniture. - Collaborate with suppliers to negotiate contracts, manage inventory, and ensure timely delivery while leveraging data analytics to enhance customer experience. - Plan and execute promotional activities while staying updated on industry trends to align product offerings with market demands.
Product Design Lead, Buying & Merchandising - Category & Growth
Mensa Brands
Mumbai, Maharashtra, India
- Spearheaded a 23-category brand expansion into the US market (Home fragrance, Decor, Kitchen & Table linen, Kitchen & Table Top, Bed, Bath & Shower), overseeing end-to-end product development and range planning, including trend forecasting, design, order management, vendor negotiations, timeline tracking. - Developed and maintained strong vendor relationships, and coordinated with suppliers to manage production timelines and specifications, ensuring on-time delivery and adherence to quality standards. - Achieved a 3x revenue growth, increasing from US$3.5 million to US$11 million during tenure.
Textile Designer
Tracon Export Services Pvt. Ltd.
Mumbai, Maharashtra, India
Designed quality home textiles for export, covering categories like kitchen linens, table linens, cushions, and decorative accessories. Worked on seasonal collections and collaborated with brands such as Sur La Table, Crate & Barrel, and John Lewis for the UK and USA markets.
Design Intern
Obeetee Carpets
Panipat, Haryana, India
The journey in Obeetee threw light on how from grassroots, a premium brand functions. During the internship, several projects were undertaken to study and understand the design and development process of the industry. Further developing design collections for the industry. My work there reflects the research and step-by-step design process that was undertaken during the development of 4 rug collections for Pottery Barn, Pottery Barn Kids, Anthropologie, and Obeetee New York March Market. Created a total of 26 rugs using multiple techniques and several swatches for made-ups and table linens.
Design Intern
Kota Heritage Society - NGO
Bundi, Rajasthan, India
Kalbelia Craft Revival Project - This project is about the revival of quilting and embroidery art of Kalbelia community bases in villages around Bundi, Rajasthan. The project aimed to revive traditional quilting and embroidery art of the Kalbelia community and establish a sustainable system for them to become self-reliant. Featured on : Zee News India
Design Intern
The Anhad shop
Delhi, India
Live classroom project
Lal10
Noida, Uttar Pradesh, India
Lagom: A beautiful Balancing Art is a bed linen collection in an amalgamation of digital prints and Kantha embroidery.
Live Classroom Project
Rantan textiles
Jaipur, Rajasthan, India
Education
University of the Arts London
Fashion
National Institute of Fashion Technology India
Textile Design
Aditi Kanthaliya's Contact Information
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