Aditi K.

• Communicate effectively with clients and business partners translating complex ideas into compelling, actionable recommendations and data visuals • Share, illustrate, and defend consumer perspectives - internal consumers/workforce, patients, etc. - while maintaining productive working relationships with colleagues Highlights: • Communicate strategies and insights about complexities across the country and their impact on health care consumers • Identify key metrics to communicate and track through marketing efforts for business development

• Restructured and developed the Consumer Insights team to focus on consumer research • Lead, trained and developed a team of analysts to develop research methods, maximize data quality, efficacy, and reporting efficiency • Used customer data to answer strategic business questions Highlight: Researched and reported national trends across instabilities including social determinants of health and equity, political volatility, wealth and inflation, demographic shifts, workforce shortages, environmental changes, biological developments, cyber vulnerabilities, & consumerism

Primary Research: Designed, conducted, analyzed and presented primary research data gathered through qualitative & quantitative techniques within all aspects of the organization including branding, advertising, online tools, employee engagement etc. Secondary Research: Analyzed external market data including market share and volumes for all healthcare settings, industry trends at the local and national level Highlights: • Designed, conducted, analyzed and presented primary research findings for the organization’s rebrand from Adventist Health System to AdventHealth across states and target markets • Created a customized brand tracking quantitative survey tool to measure brand health, strength, and equity in all markets

Highlights: • Contributor and editor of bi-weekly newsletter based on a scan of news and developments in health care including business expansions, disruptors, medical research, workforce changes, consumerism, etc. • Extracted, verified, analyzed and formatted data to develop competitive landscapes from state and national health care databases

Project Management, Research Design & Project Execution: • Communicated with clients to determine their project requirements, research goals and business goals • Designed proposals to outline research objectives, highlighted strategic goals and illustrated methodologies for executing research designs - both qualitative and quantitative • Recruited respondents who met requirements of the target segments for client products and services via online recruitment screeners and phone interviews • Designed, programmed, and executed quantitative surveys to measure consumer ratings & opinions of client products/services • Designed and conducted qualitative research through in-depth interviews and focus groups to gather consumer opinions and develop marketing strategies • Developed tasks & utilized eye-tracking data to enhance qualitative debriefs, understand consumer browsing habits, & test website usability Quantitative & Qualitative Data Collection and Analysis, Development of Strategic Insights: • Collected & analyzed data on the client’s customer demographics, preferences, needs and decision making behavior, feedback on new products & concepts to identify potential markets and factors affecting product demand • Analyzed data collected using statistical software such as SPSS and MS Excel • Measured client brand strength and effectiveness of current or new advertising and other marketing initiatives and strategies Writing & Presenting Reports with Research Findings and Strategic Recommendations: • Prepared reports of findings, illustrated data graphically, and translated complex findings into written text and PowerPoint presentations • Provided clients with consumer feedback concerning the design, content, and promotion of clients’ products or services • Presented findings and recommendations that met strategic client research and business objectives • Followed up with clients to develop future strategies & research to help develop business value for the client

Lead project teams in the undergraduate Advertising & Promotions class involving online stores and social media marketing. Assisted with research including creation of questionnaires, conducting surveys, focus group discussions etc.

Managed the social media marketing including Facebook, Twitter and the official blog site. Worked on direct marketing to prospective students. Interacted with incoming students as an ambassador for the programs offered. Conducted day to day operational activities including processing of applications, organizing etc.

Assisting the Director with the website, publications, advertising, and other promotional materials. Managing campus visits for prospective students and yield activities i.e. personal contact with admitted students.

• Gained experience across consumer packaged goods industry including confectionery, food, and personal care products, • Conducted meetings, wrote briefs, interacted with the creative teams and supervised final products including TV commercials, radio spots, print ads and integrated campaign materials including websites. • Ideated, researched, briefed creative teams and worked on an integrated campaign for the re-branding and re-launch of brands. • Worked with the in-house planning and strategy teams on qualitative focus group studies, quantitative surveys and secondary competition research. Developed campaign ideas for new and innovative products. • Managed job cycles in a timely manner, from the conception of the briefs to the clearing of estimates and final payment.

Business Advisory Services: Conducted secondary research and developed presentations for future business ventures

Account Management Department: Worked closely with the Account Management team on advertising and marketing strategies Conducted secondary research and worked with teams to develop pitch presentations for potential clients