Adithya SM

o Campaigns setup and Creative’s testing on the site. o Monitor and editing campaigns, changing and modifying creative’s. o Optimizing / analyzing the advertised campaigns to obtain best results. o Reviewing and testing ad submissions to ensure adherence to corporate ad standards and specifications. o Troubleshooting technical issues both internally and with the Third party vendors. o Proactively reviewing insertion orders and resolve issues or problems before the campaign goes live. o Always aware on client specifications and clarifications. o Following instructions and updates sent by the clients and make sure nothing is missed before the campaign goes live. Expertise : Display Advertise o Banner and Rich Media ad trafficking.. o Mobile ad trafficking on Yahoo APT and DFP Premium tools. o Video ad trafficking (In-banner and In-stream video ads) o Campaign Review and Creative Testing o Inventory Management o Campaign Reporting o Quality Assurance o Campaign Management o Support and Troubleshooting Management Knows How : o I can proactively manage workload o Understand time critical targets o Set my own targets and organize work accordingly o Ability to understand and interpret numerical campaigns’ data o Being proactive in planning, anticipating potential issues and independently undertaking steps to improve performance. Effectively respond to pressure or crisis situations and act without hesitation. Use resources well. Follow through on ideas, assignments and open issues. Potential Strength: o Goal Oriented. o Innovative, keen and quick learner. o Negotiation, influencing and problem solving skills o Effective leadership quality o Always Open to New Ideas, Concepts and Challenges o Attractive interpersonal skills & Team building abilities o Confident with good analytical skills o Good team player o Motivating the team in achieving their goals