Adil Alsalman

- Lead brand and marketing strategy for ROSHN, a PIF flagship developer delivering the Kingdom's largest residential communities. - Direct a brand and multimedia team of 6–15, grown and developed from a smaller existing function. - Shape and influence SAR 50–150M in annual brand and marketing investment across multiple communities. - Authored the strategic repositioning of SEDRA (North Riyadh), shifting the narrative from price and timing to certainty and community belonging — adopted into campaign direction. - Set the brand and creative direction that earned a 2025 People's Telly Award for the ROSHN brand reveal.

- Built and scaled ROSHN's brand systems and campaign infrastructure during a period of rapid market expansion. - Led integrated brand and communications campaigns across the company's growing community portfolio. - Directed the award-winning "Leading Ambitions" campaign, recognized with a 2024 MarCom Award for creativity and corporate image. - Partnered with senior leadership and external agencies to translate business goals into brand strategy.

• Led creative direction and brand strategy for major Saudi clients including Ejar, Alinma Bank and Meras. • Translated client business objectives into integrated advertising and brand campaigns. • Managed concept development and creative execution from brief to delivery.

• Led branding and advertising projects for multinational clients including Aramco, HP and Intel. • Directed multi-channel campaigns balancing global brand standards with local market relevance.

• Served as the only Saudi designer at FP7, leading creative projects for high-profile clients including Ford, Jaguar, Kudu, Baity, and Alwaleed Philanthropies. • Developed innovative design solutions that aligned with client branding and marketing strategies. • Collaborated with cross-functional teams to ensure cohesive project execution and client satisfaction.

• Served as the sole Saudi designer at TBWA\RAAD, contributing to high-profile projects. • Mentored by industry leader Saadi Alkouatli, enhancing creative skills and design strategies. • Developed innovative designs for major brands including Almarai cheese and flavored yogurt, Infinity, Deema, etc.

• Collaborated closely with renowned brand designer Mr. Osamah Alrasheed, gaining invaluable mentorship. • Developed skills in animation and visual communication, enhancing my design capabilities. • Contributed to various design projects, applying creative solutions to meet brand objectives. • Gained foundational experience in a dynamic startup environment at O Communication Group in Riyadh.

• Served as the sole web designer at DarNet, developing websites for various clients. • Self-taught in Macromedia Flash scripting language (Action Script) to enhance design capabilities. • Utilized Adobe Photoshop and HTML to create visually appealing and functional web designs. • Successfully designed websites for prominent companies, including Saleh Al-Deraibi famous real estate projects.

Building on a professional UI/UX foundation, this period was a strategic pivot to master Creative Technology and Brand Architecture at a global scale. I focused on the intersection of technical execution and multimedia strategy, developing the ability to construct high-impact creative strategies that drive brand equity and consumer trust. By merging advanced technical tool proficiency with a visionary leadership mindset, I established a framework for omnichannel storytelling and brand positioning. This academic milestone formalized my transition into Senior Brand Leadership, equipping me with the strategic oversight and creative visionary capabilities required to lead complex, experience-driven marketing organizations and deliver measurable brand growth.