Adi Durmić

Founder & Executive Director @ SOLDAR Group BV

About

I am a seasoned entrepreneur, consultant, and former career diplomat with extensive experience in international relations, operational leadership, and strategic investments. Drawing on my diplomatic background, I excel at bridging cross-cultural communication, forging global partnerships, and orchestrating growth strategies that yield sustainable results. Over the years, I have guided organizations to success in diverse markets, ensuring their ventures are positioned for both immediate value and long-term impact. With a focus on strategic foresight and collaborative problem-solving, I help businesses navigate dynamic environments, streamline operations, and optimize investment opportunities. My approach centers on translating complex challenges into actionable solutions that foster innovation, resilience, and scalability. Whether I am identifying new markets, leading cross-functional teams, or negotiating strategic alliances, I remain dedicated to delivering transformative outcomes aligned with each client’s vision and objectives.

Country

Netherlands

City

Amsterdam

Industry

International Trade & Development

Skill

Crisis Management, Organization Skills, Problem Solving, International Business Development, International Sales & Marketing, Leadership, Marketing Strategy, Risk Management, Operations Management, Entrepreneurship, New Business Development, Business Intelligence (BI), Recruiting, Management Consulting, Marketing, Business Planning, Sales Management, Business Analysis, International Relations, Politics

Experience

Founder & Executive Director

SOLDAR Group BV

2020-5 - Present · 6 yrs 4 mos

Amsterdam, North Holland, Netherlands

SOLDAR Group BV serves as a holding company, providing strategic oversight and investments in its subsidiary businesses.

Managing Director

LAZZONI Nederland

2020-8 - Present · 6 yrs 1 mo

BENELUX

LAZZONI is a modern furniture brand that stands for high-quality furniture. With more than 100 years and 4 generations of experience, the professionals at LAZZONI have developed a passion for the profession that is reflected in the wide range of quality furniture. From coffee and dining tables to the most beautiful sofas and beds, all LAZZONI furniture aims to help you enjoy every square meter of your home! Together into a beautiful design At LAZZONI the focus is on collaboration. Together with you, your house will be transformed into a warm and cozy home. At LAZZONI they not only look at your available space, but also at you as a person. They focus on creating the most beautiful interiors that radiate a unique and personal character. Lazzoni Nederland operates with two stores located in Amsterdam and Rotterdam.

Managing Director

ARCENSA Spatial Solutions BV

2020-8 - Present · 6 yrs 1 mo

Netherlands

ARCENSA Spatial Solutions BV is an operational company delivering innovative spatial solutions and project services to diverse industries.

Counselor at the Planning and Information Office - Information Department

Ministry of Foreign Affairs of Bosnia and Herzegovina

2017-9 - 2020-8 · 3 yrs

Sarajevo, Bosnia and Herzegovina

Consul at the Consulate-General of BiH in Istanbul

Ministry of Foreign Affairs of Bosnia and Herzegovina

2014-4 - 2017-9 · 3 yrs 6 mos

Istanbul, Turkey

- Decision making authority for day-to-day consular activities - Identifying and promoting potential business opportunities between Turkey and Bosnia and Herzegovina - First point of contact for foreign investors to Bosnia and Herzegovina

Counselor at the Planning and Information Office - Information Department

Ministry of Foreign Affairs of Bosnia and Herzegovina

2013-1 - 2014-3 · 1 yr 3 mos

Sarajevo

I Secretary at the Permanent Mission of BiH to the UN

Ministry of Foreign Affairs of Bosnia and Herzegovina

2009-11 - 2013-1 · 3 yrs 3 mos

New York, USA

- Served as the Alternative Political Coordinator at the Permanent Mission for BiH to the UN, - Acted as the Mission’s Spokesperson during the BiH Presidency of the United Nations Security Council - Responsible of African (Horn of Africa, West Africa, Western Sahara, and related UNSC Sanctions Committee) issues, as well as BiH and Kosovo in the UN Security Council Please note that for the first time since becoming a member of the United Nations, Bosnia and Herzegovina served as a non-permanent member of the United Nations Security Council for the 2010 - 2011 term.