Adhytya Nugraha

BIOTA Smart Home is an innovative company in the smart home automation industry, providing cutting-edge technology solutions to enhance comfort, security, and energy efficiency in modern homes. We develop an integrated smart home ecosystem, ranging from smart lighting and security systems to AI- and IoT-powered automation.

- Plan and forecast budgets to ensure effective resource allocation and predict future ad performance. Manage and optimize ads budgets to maximize ROI. - Set up, manage, and optimize campaigns on platforms such as Facebook Ads, Instagram Ads, Tiktok Ads, Marketplace ads ( Shopee ) and Meta Ads CPAS ( Shopee ). - Monitor and analyze campaign performance metrics to identify trends and insights. - Utilize tools like Google Analytics 4 (GA4), Google tag Manager and Looker to measure and track performance. - Coordinate with the creative and IT teams to create landing pages to drive more sales. - Coordinate with the IT team to track ads using the conversion API with server side method. - Coordinate with the IT team to setup the Data layer Ecommerce and tracking. conversion API using server side in Google Analytics 4. - Conduct A/B tests on ad creatives to optimize performance. - Collaborate with content and creative teams to ensure message alignment across all creative. - Coordinate with other departments to ensure a cohesive marketing strategy. - Prepare regular reports on digital marketing performance, including key metrics, insights, and recommendations. - The best My achievements ROAS avg 3 month period is 137.48 x from Tiktok shop platform - The best My achievement ROAS avg 3 month period is 11.63x from Shoppe ads ( Product & Shop Ads) - The best My achievement ROAS avg 3 month period is 6.22x from Shoppe ads ( Live Shopping Ads)

- Plan the budget and allocate funds according to predetermined Key Performance Indicators (KPIs). - Conduct research and plan campaign strategies, including defining campaign objectives, target audience, interests, behavior, location, and customer journey to ensure precise targeting. - Provide creative suggestions for copy and banner advert templates. - Monitor and manage in-depth analysis and campaign reports. - Oversee existing campaigns and optimize them. - Optimize landing pages and conversion rates to enhance the quality of generated leads. - Set up the Conversion API via Google Tag Manager using third-party tools for more efficient tracking of Facebook ads. - Set up tracking of purchases made on WhatsApp and coordinate with the relevant team for tracking usage - The best My achievement ROAS 5.98x from Meta ads (New customer only).

KlikDokter is a digital healthcare platform offering a full suite of health-related services and products in Indonesia - Planning the budget and allocating the right budget to get according to the KPIs that have been determined. - Research and plan campaign strategies such as determining campaign objectives, audience, interests, behavior, location, and customer journey so that the campaign is right on target. - Providing suggestions to the creative team for copy text and banner design. - Creating campaign for Facebook ads, Instagram ads, SEM, Performance Max Ads, GDN, Tokopedia & Shopee Collaborative Ads, Youtube Ads, Apps Campaign (Install & In App Campaign). - Monitor and manage detailed analysis and campaign reports. - Overseeing existing campaigns and optimize them. - Analysing trends and making data-driven decisions. - Creating all event tracking in Google Analytics 4 via Google Tag Manager - Increase chat doctors through paid ads with ROAS up to 6.62x - Encouraging more users to chat doctors up to 553.81% - Reduce cost per acquisition with the best results up to 58.05% - Reduce cost per install up to 15.75%

The best Digital Marketing Agency in Jakarta, with creative & critical thinking. One stop digital solution to skyrocket your business - Planning budgets and proper budget planning to get conformity with predetermined KPIs for clients. - Researching and planning strategic campaigns such as determining campaign objectives, audiences, interests, behaviors, locations and customer journeys so that the campaign is right on target. - Make creative suggestions for copy & banner ad templates - Create campaigns for Facebook ads, Instagram ads, SEM and LinkedIn - Monitor existing campaigns and optimize them. - Analyze trends and make data-driven decisions

GIC or Global Investa Capital is the first revolutionary peer to peer forex trading platform company in Indonesia that provides facilities for you to trade - Planning the budget and allocating the right budget to get according to the KPIs that have been determined. - Research and plan campaign strategies such as determining campaign objectives, audience, interests, behavior, location, and customer journey so that the campaign is right on target. - Making creative suggestions for copy & banner advert templates - Creating campaign for Facebook ads, Instagram ads, SEM, Youtube Ads, Apps Install Monitor and manage detailed analysis and campaign reports. - Overseeing existing campaigns and optimize them. - Analysing trends and making data-driven decisions

GOGOMALL is engaged in multichannel Television Homeshopping business in Indonesia and Online Homeshopping Webstore. - Making creative suggestions for copy & banner advert templates. - Create ad performance reports using google data studio. - Analyze & optimize landing pages to increase Leads. - Creating campaign for Facebook ads, Instagram ads, SEM, GDN, Tokopedia Collaborative Ads. - Monitor and manage detailed analysis and campaign reports. - Overseeing existing campaigns and optimize them. - Analysing trends and making data-driven decisions. - Increase sales through paid advertising with ROAS up to 6.00x. - Increase the number of leads up to 8.90%.

Triasse is the first online laboratory ordering platform and medical examination in Indonesia. I joined when the company just formed a digital team and I joined as a Digital Marketing Specialist working with several divisions such as UI/UX designer, Content writer, Website developer and Customer Service - Planning the budget and allocating the right budget to get according to the KPIs that have been determined. - Research and plan campaign strategies such as determining campaign objectives, audience, interests, behavior, location, and customer journey so that the campaign is right on target. - Collaborate with UI/UX designers to create Landing Pages and websites to generate more Leads and Sales. - Create creative designs with content writers and graphic designers. - Running facebook ads and Google ads (SEM & Display). - Optimizing, monitoring and analyzing ads with the best results, a conversion rate of up to 37% higher than the healthcare industry benchmark of 4.63%. - Increase sales through paid advertising with the highest ROAS 3288%. - Make reports on ads that are running daily, weekly and monthly.

- Responsible for SEO performance - Increased website traffic +149% compared to the previous period. - Attained high rankings for targeted keywords. - Optimizing pages, site architecture, linking, and content including meta for each page on the site. - Create and analyze keywords to provide traffic and conversions. - Collaborate with freelance writers to create content that generates traffic and improvements in search engines. - Collaborate with bloggers to build relevant links to the site. - Create and manage paid search campaigns Google ads and Facebook ads. - Research, develop and optimize keywords, negative keywords and ad copy for PPC campaigns on Google Ads. - Provides website analytics data to determine user experience & conversion tracking to improve content marketing. - Optimize each page to increase user engagement and increase conversions. - Taking product photos for social media. - Update social media content. - Work with influencers to promote products. - Make planning and budgeting for advertising needs. - Determine the potential target audience for advertising needs. - Monitor the ads that are running. - Evaluating to improve ad performance.