Adhitra Pradana

• Advise, direct and supervise marketing team • Plan, design and deliver company business development goals • Engaged, connect and well communicate organization interest to stakeholders • Work closely and assisting BOD for corporate action and strategic decision

• Responsible for branding, marketing and promotions to ensure brand positioning well received on the market and sales target achieved • Develop new business opportunities with local partnerships from major big cities outside Jakarta • Handle and deliver Cervélo and Focus bike supply and distribution nation-wide • Develop strategic partnership B2B and B2C for competitive advantage and added values to the brand • Supporting and creates healthy lifestyle values Cycling and Sport Events

• Day to day retail operation of Indonesian Principle for Cervélo and Focus bicycle brand • Create, develop and implement system as well as SOP focusing on store operation improvement • Responsible for branding, marketing and promotions to ensure brand positioning well received on the market and sales target achieved • Develop new business opportunities with local partnerships from major big cities outside Jakarta • Handle and deliver Cervélo and Focus bike supply and distribution nation-wide • Develop strategic partnership B2B and B2C for competitive advantage and added values to the brand • Supporting and creates healthy lifestyle values at LooPs Coffee & Bikestop thru regular event and communities event • In charge of store merchandising management, discount rate, pricing strategy and endorsement

• Focusing on delivering Commercial Area in 2018 and 2019 prior to the soft opening of Intermark Indonesia • Enlarge market and traffic by establishing strategic partnerships • Develop potential strategic partnerships to support commercial value to the property and company • Advise Commercial Business Unit to be able to compete with other tenants • Ensuring commercial area are well operated and developed

• Responsible for Sales & Marketing • Ensuring that Sales Target are achieved • Generate revenue from sales, and other income to maximize company performance • Set up marketing and promotion strategy to support sales team selling activity • Seeking opportunities through strategic partnerships to enlarge sales channel as well as commercial • Optimizing the current condition, change the weakness to strength in order to create opportunity

• Responsible for Commercial and retail tenants in Intermark • Assisting Sales & Marketing Director to support and monitor sales team performance • Dealing with account and investor for commercial to be part of the property development • Develop potential area for commercial usage that contribute to revenue • Seeking opportunities through strategic partnerships with tenants to build brand awareness • Create tenancy mix that suitable for the property

• Leading small team that in charge to deliver company targeted revenue • Assisting CEO in developing business and services, execute strategic improvement and creating values • Establishing new potential client and project as well as maintaining the existing ones • Seeking opportunities trough strategic partnerships that might lead to sustainable growth

• Leading Sales Support Division to assure that the store are well operates • Ensuring all support function within the store are run properly • Assist Store General Manager to achieve targeted revenue • Enhancing Human Capital to be able to provide service excellence to the customer • Seeking strategic partnership to develop retail operation to increase potential strength • Establish various events to support and promote company’s program

• 6 month’s executive retail program to get the core essence of retail industry • Collaboration of in class theory and on job training in the store of each business unit. • It’s a 101 retail introduction to be able to absorb the knowledge and implement the potential development

• Setting up and execute marketing and business development strategy to achieved targeted revenue • Analyzing the company potential strength to support business development through strategic partnership • Analyze then execute business development opportunity from existing and potential project • Analyze and coordinate with team support for new project feasibility • Assist Marketing Manager and Business Development General Manager on managerial activities

• Managed daily office operation • Supervise daily work progress • Evaluate financial flow • Liaise with associated consultant and government officer • Organize project administration • Coordinating with the project engineers • Supervise project financial condition • Supervise project work progress

• Established and develop Community Development program to socialized Bakrieland CSR branding • Assisting CSR Dept. Head to prepared and established CSR strategic and program • Negotiate and deal with incoming sponsorship and contribution programs proposals • In charge of several community development, sponsorships and contribution program • Manage strategic coordination with Bakrieland’s Business Units CSR • Coordinate and conduct with external CSR Institution • Established Bakrieland’s supporting group to succeed WWF’s Earth Hour 2010

• Maintain good relationship with local community as well as local institutions • Prepare and develop Corporate Social Responsibility program • Leading land clearing team • Coordinating Padang Earth-quake recovery program preparation team • Responsible for SMEs food vendor at Rasuna Epicentrum

• Assisting Customer Relation Manager to coordinate and conduct with other division • Handling customer complaint and compensate program • Brief sales team before promotion event • Assisting Customer Relation Manager in preparing monthly report • Supporting regular Customer Relation activity • Prepare and develop promotional event to support sales team to be able to sold product affectively • Established relationship with vendors to support Rasuna Epicentrum branding, promotional strategy and event • Established relationship with community to support Rasuna Epicentrum branding, promotional event and strategy • In charge of Food & Beverages vendors for promotional event • Analyzing competitor promotional strategy program