Adewale Ojomo

As the Group Marketing Manager at Greenpeg Group, I lead the marketing, branding, and visibility strategies across multiple subsidiaries, including Greenpeg Nigeria, Plymot, and Greenpeg Academy. My role encompasses driving impactful campaigns, fostering brand growth, and ensuring consistency in messaging across all business units. In my capacity, I have successfully spearheaded the international expansion efforts for Greenpeg East Africa and EASL (Electrical and Automation Switchgears Limited), establishing a strong market presence in new regions. My strategic planning and execution have significantly contributed to the group's overall market share and brand recognition. In addition to my marketing responsibilities, I also manage Aceall Technologies, the software development and marketing agency within the Greenpeg Group. Under my leadership, Aceall Technologies has built numerous websites, executed marketing campaigns for a diverse portfolio of businesses and developed two innovative software products—HR Management Software and Event Management Software. These products are currently being prepared for their public launch. Throughout my tenure, I have been committed to driving growth through innovative digital strategies, effective team leadership, and a deep understanding of market dynamics. My work continues to position Greenpeg and its subsidiaries as leaders in their respective industries while ensuring the successful development and launch of new software products through Aceall Technologies.

• Lead digital marketing efforts across Nigeria, Canada, the US, the UK, and Belgium. • Develop and implement comprehensive digital marketing strategies for all TEC events, ministries, and initiatives. • Leads and manages a team of over 100 volunteers on digital marketing functions in the research, development, and production of high-quality content for TEC, both online and offline. • Formulates and implements digital marketing strategies and campaigns across social media platforms for 17 expressions for TEC. • Creates inspiring content for a target audience and expands TEC's outreach through digital media. • Develops and executes online marketing strategies including PR, SEO, PPC, Social CRM, and email marketing to increase brand awareness. • Utilise digital channels to execute effective online campaigns, maintain a strong web presence and boost online engagement. • Develop and optimise digital marketing budgets to maximise ROI Milestones • Increased domain authority by optimising keywords and acquiring backlinks from high-ranking sites. • Increased website traffic by 30% through SEO, content marketing and optimisation, resulting in over 5.4 million monthly visitors. • Leveraged social media and email marketing to build strong relationships with TEC's global community. • Increased the followership of the global social media page from 30,000 to 150,000 on Instagram, 32,000 to 102,000 on Twitter, and 101,000 to 301,000 on Facebook. • Increased the overall global followership from around 290,000 to about 3,000,000. • Managed and grew the critical accounts of the brand from about nine social media to over 65 social media accounts. • Executed online digital strategies and campaigns that have resulted in over 30,000 (80% conversion rate) physical attendees (pastors and church leaders) for the Exponential Conference between 2018 and 2023.

• Conceptualized and executed digital marketing campaigns across multiple channels to promote new and existing ministry initiatives. • Developed and implemented SEO strategies to amplify TEC's online presence and reach target audiences. • Increased website traffic by 30% through effective content marketing and optimization. • Segmented email lists and improved open and click-through rates through compelling subject lines and content. • Launched targeted social media ads and engaged with influencers to drive brand awareness and engagement.

• Managed social media platforms for TEC and other events, including Facebook, Twitter, Instagram, iTunes, Soundcloud, Linkedin, and YouTube. • Developed and executed weekly social media events to drive engagement and reach new audiences. • Implemented effective security measures to ensure platform safety and integrity. • Monitored brand perception and reported on CSR efforts.

• Achieved significant brand awareness for QFA by engaging 70 influencers to speak on the brand product to the target audience as part of the influencer marketing campaigns. • Developed and implemented an offline marketing strategy; engaged marketing agents to distribute 10,000 - 20,000 boxes of doughnuts to over 80 locations in Lagos (shopping malls, churches, toll gates, banks) thereby increasing brand recognition. • Increased Instagram followers by 4,000 in collaboration with a media agency. • Managed a team of videographers and cinematographers to produce content for the brand and distribute the content through the agency.

• Generated leads, acquired clients, and prepared and delivered compelling media pitches to clients. • Wrote and edited press releases, articles, media announcements, presentations, online content, media alerts, and other materials for distribution to the press. • Offered professional advice on brand management, reputation management, and public relations to clients across several industries. • Recruited, trained, and managed more than 70 staff members alongside other partners. • Wrote and edited blog articles for the company which improved brand visibility & increased traffic. • Conducted TV & radio interviews to promote events and coordinated the media team to attain media coverage of events. • Managed the social media accounts of several clients and achieved a significant increase in engagement, visibility, and followers.