Ashley D.

• Directed content strategy and campaign storytelling across Fashion Nova's two largest accounts: the flagship (24M followers) and Fashion Nova Curve (4.3M followers), spanning Instagram, TikTok, and YouTube Shorts across 10 sub-brands. • Concepted, scripted, voiced, and oversaw editing of original campaign series including a Halloween trilogy (3.5M views, 24K likes) and a Valentine's Day Empowerment series, both built as multi-part narrative arcs told through sequential visual storytelling • Directed story-time series featuring brand talent with original scripting and voiceover averaging 1M to 5M views per video • Generated individual viral concepts reaching 74M, 48M, and 24M views, all original ideas developed and directed in-house • Generated 2 BILLION+ views across platforms through repeatable content frameworks built around narrative structure, cultural timing, and platform-native formats • Directed on-set production for photo and video campaigns working directly with photographers, and talent on shot composition and real time creative decisions for motion and stills • Tracked cultural moments and trend cycles to align brand storytelling with relevant conversations before they peaked

• Owned the full creative operation for an independent beauty brand directing brand identity, campaign storytelling, product development, and social from the ground up. • Developed campaign narratives for 4 collections: naming original color stories and building the complete visual and verbal identity of each launch from concept through execution • Wrote all product packaging copy across 7 SKUs and designed original packaging concepts delivered to manufacturers with fonts, hex codes, copy, and finish specifications including foiling and embossing • Wrote brand booklets, sell sheets, and trade show collateral distributed to wholesale buyers and retail partners • Directed a cross-disciplinary team across design, photo, video, and 3D and managed full shoot production including casting, styling, and on-set creative direction • Executed full brand rebrand resulting in 35% increase in engagement and 100K Instagram follower growth

• Managed content strategy and social media for two brands in parallel: Kiara Sky (grown from 800K to 2M Instagram followers) and Glam and Glits (grown from 86K to 300K), each maintained as a distinct brand identity. • Built content calendars, production schedules, and platform strategy across both brands simultaneously keeping each identity sharp and separate • Wrote platform-specific captions and tone of voice guidelines maintaining brand distinction across all content

•Conceptualized, styled, and produced original fashion campaigns, overseeing every aspect from creative direction to final execution. •Directed on-location photo shoots, including scouting, styling, set design, and photography to bring strong editorial visions to life. •Created and edited high-quality visual content for digital platforms, maintaining brand consistency and storytelling impact. •Wrote engaging blog copy to accompany campaigns, enhancing the storytelling experience and driving audience engagement. •Collaborated with other creatives and brands to produce unique, fashion-forward content tailored to target audiences.