Adel Sabry

Adel Sabry

Entrepreneur & Co-founder @ Farawlaya.com

About

I’m a co-founder and entrepreneur with over a decade of experience building and scaling e-commerce businesses in the fashion and lifestyle space.Since 2016, I’ve been leading Farawlaya.com, a niche online fashion and home-wear platform focused on delivering a private, seamless shopping experience tailored to the MENA market. What started as a vision evolved into a sustainable business through deep market understanding, disciplined execution, and continuous optimization.My work sits at the intersection of strategy, growth, and execution — from defining the business model and customer journey to driving acquisition through SEO, performance marketing, email, and social channels. I’ve been hands-on in building marketing engines, optimizing funnels, and using data to drive decisions and ROI.Beyond marketing, I work closely with product, tech, and creative teams to ensure alignment between brand, experience, and performance. I’m especially passionate about building differentiated platforms in competitive markets and turning operational complexity into scalable systems.I’m always open to meaningful conversations around e-commerce, startups, growth strategy, partnerships, and building businesses in emerging markets.

Country

Egypt

City

Cairo

Industry

Apparel & Fashion

Skill

Analytics, Startup growth, Performance Marketing, Brand Strategy, Writing, Online Content, Marketing Campaigns, Content Management Systems (CMS), Client Relations, E-commerce, Management, Business Planning, Online Advertising, SEO, Market Planning, Sales, Social Media Marketing, Web Design, Email Marketing, Advertising

Experience

Farawlaya.com

Entrepreneur & Co-founder

Farawlaya.com

LinkedIn
2016-1 - Present · 10 yrs 9 mos

Cairo Governorate, Egypt

• Responsible for Digital Strategies, e-marketing affairs and web content management and establish it as a leading fashion shopping web portal. • Develop and execute a vision for the Company’s e-marketing Plans & programs, including driving the integration of e-marketing techniques, E-mail marketing, SEO and SEM. • Overseeing PPC Campaigns (AdWords, Yahoo, Facebook and Bing) • Managing and carrying out Social Media Marketing • Briefed and managed creative work for on and off line campaigns • Works closely with members of the graphics and IT departments to coordinate and review requirements to stay abreast of Internet trends and applications. • Monitoring and optimizations of the marketing campaigns, optimizing campaigns on various levels and measure ROI. • Using analytical tools such as Google Analytics. • Prepare weekly & monthly reports. • Maintain good communication with partners to increase our efficiency

PETROLEUM TRADING SERVICE Co, "Petro Trade”

Commercial customers accounts department head

PETROLEUM TRADING SERVICE Co, "Petro Trade”

2006-1 - Present · 20 yrs 9 mos

Egypt

• Prepare and review budget, revenue, expense, payroll entries, invoices, and other accounting documents. • Explain billing invoices and accounting policies to staff, vendors and clients. • Monitor and review accounting and related system reports for accuracy and completeness. • Recommend, develop and maintain financial data bases, computer software systems and manual filing systems. • Interact with internal and external auditors in completing audits. • Prepare entries to accounts, such as general ledger accounts, and document business transactions • Present oral and written reports • Check the customers’ credit • Other duties as assigned.

FSB Franz Schneider Brakel

Brand Manager UAE Region for doors hardware accessories

FSB Franz Schneider Brakel

LinkedIn
2013-3 - 2013-9 · 7 mos

United Arab Emirates

• Promote sales growth of FSB products door and furniture hardware accessories & ironmongery in UAE. • Work with architects / designers / developers gaining specification writing opportunities for the FSB specification service Spec Write. • Develop, track and report project information using FSB global project database. • Generate (indirectly) revenue from the architectural and interior design market. • Effectively promote FSB specification services. • Act as a liaison to establish long-term relationships for FSB with the key firms in architectural communities. • Plan, develop and conduct creative presentation to achieve architectural specification goals. • Communicate and report to management team in Germany.

Stylak.com

Co-founder & Marketing manager

Stylak.com

LinkedIn
2008-10 - 2011-1 · 2 yrs 4 mos

Egypt

• Responsible for Digital Strategies, e-marketing affairs and web content management and establish it as a leading fashion shopping web portal. • Develop and execute a vision for the Company’s e-marketing Plans & programs, including driving the integration of e-marketing techniques, E-mail marketing, SEO and SEM. • Overseeing PPC Campaigns (AdWords, Yahoo, Facebook and Bing) • Managing and carrying out Social Media Marketing • Briefed and managed creative work for on and off line campaigns • Works closely with members of the graphics and IT departments to coordinate and review requirements to stay abreast of Internet trends and applications. • Monitoring and optimizations of the marketing campaigns, optimizing campaigns on various levels and measure ROI. • Using analytical tools such as Google Analytics. • Prepare weekly & monthly reports. • Maintain good communication with partners to increase our efficiency

MARK TECH advertising & exhibitions agency

Sales & Marketing Coordinator

MARK TECH advertising & exhibitions agency

2003-7 - 2005-12 · 2 yrs 6 mos

Egypt

Responsible for selling of display systems Getting new customers according to the sales plan & providing them the technical support & after sale service. Responsible for revenue generation and meeting profit target for the company. Analysis of existing customers. Develop referral marketing. Pre-sales & Technical Support to products sold. Preparing quotation. Delivery & commissioning of equipment at customer's site. Training customers in the operation, maintenance and other safety aspects.

National Bank of Egypt (NBE)

Summer Trainee

National Bank of Egypt (NBE)

LinkedIn
1999-8 - 2002-8 · 3 yrs 1 mo

Egypt

In summer of 1999, 2000, 2001 and 2002.

Education

Cairo University

Cairo University

LinkedIn

Commerce Accounting

1999 - 2003 · 4 yrs

Adel Sabry's Contact Information

Email

******@***.com

Phone

(**) *** ****

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