Adeline Yong

Adeline Yong

Go-To-Market Strategy Lead @ Google

About

As a strategy and business transformation leader at Google (previously Expedia, IHG, Singapore government and Monitor Consulting), I identify business growth opportunities, drive organisational change, and build high-trust cross-functional teams. Having lived and worked in multiple cities across APAC, my driving passion is improving products for users and businesses in APAC, by being intentional about local relevance and scale. I care about championing Women professional & personal growth, and am a leader of Google’s Women@Singapore community. Let’s connect to discuss strategy and personal growth. I am also open to speaking, consulting and mentoring opportunities.

Country

Singapore

City

Singapore

Industry

Management Consulting

Skill

Strategic Thinking, Consulting, Marketing, Business Analysis, Change Management, Project Management, Business Strategy, Leadership Development, Strategy, Customer Insight, Marketing Strategy, Management Consulting, Segmentation

Experience

Google

Go-To-Market Strategy Lead

Google

LinkedIn
2022-5 - Present · 4 yrs 5 mos

Singapore

Scope and implement global & regional strategic projects to improve effectiveness of Google Ads sales and operations

Expedia Group

Director, Strategy and Business Development

Expedia Group

LinkedIn
2018 - 2022-5 · 4 yrs

Leadership team for Packages business, developed and executed global platform transformation projects, and navigated Covid operational challenges

Expedia Group

Head Strategy, Brand Expedia Asia

Expedia Group

LinkedIn
2016 - 2018 · 2 yrs

Leadership team for Brand Expedia Asia, steered country teams to develop and execute strategies, drove commercial performance, and engaged global product and marketing teams on regional opportunities

IHG Hotels & Resorts

Senior Manager, Strategy

IHG Hotels & Resorts

LinkedIn
2013 - 2016 · 3 yrs

Spearheaded range of business strategy work spanning market entry, sales/hotel deals assessment, and financial planning/modeling

Singapore Tourism Board

Senior Manager

Singapore Tourism Board

LinkedIn
2007 - 2013 · 6 yrs

Singapore

Championed marketing strategy for Singapore, crafted policy papers for government leaders and industry stakeholders, managed career development for team of 5

Monitor Group

Consultant

Monitor Group

LinkedIn
2010 - 2011 · 1 yr

Helped clients (Consumer goods, Telecommunications, Healthcare, Government) with market segmentation, growth strategy and strategy activation

Education

Dartmouth College

Dartmouth College

LinkedIn

Economics & Geography

The London School of Economics and Political Science (LSE)

The London School of Economics and Political Science (LSE)

LinkedIn

Management

Raffles Institution

Raffles Institution

LinkedIn

Humanities Programme

Dartmouth College

Dartmouth College

LinkedIn

Economics and Geography

Adeline Yong's Contact Information

Email

******@***.com

Phone

(**) *** ****

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