Adeline Kum

Partnered with the Business Owner to develop and execute strategies that drive business growth and optimise overall performance. Led and managed all digital communications across key channels, including eCommerce, email marketing, and social media. Oversaw and directed a cross-functional team of five across digital marketing, graphic design, and photography to deliver cohesive and high-impact brand execution.

Partner with the Global Business Development team based in the US to support planning and sales efforts on external eCommerce platforms such as Amazon Australia. Build and develop partnership with local division teams’ priorities and strategies in driving consumer consumption of Newell Brands products; managing distributor and vendor relationships, and building opportunities to overdrive and for growth.

Manage a small team and responsible for all day-to-day operational aspects of eCommerce channels (desktop, mobile, tablet) including inventory management, merchandising, content publishing, product information, user experience, order fulfillment, shipping and payment methods, customer service recovery and promotion settings in CMS tool (Magento, Salesforce Commerce Cloud)

Development of country plans and sales strategies and identify areas to increase traffic, sales and conversion rates. Manage operational cadence with cross-functional stakeholders (Inventory, Marketing, Business Development, Finance, IT, Logistics and Customer Service) to achieve operational excellence in the e-commerce business

Consultant to over 10 account managers on specific market demands, promotional mechanics, and price points. Conduct quantitative analysis on deal performances to achieve revenue targets. Work closely with marketing and business intelligence teams to review campaigns’ open and click-through rates, including post-campaign analysis.

Manage and contact potential clients whom are keen to feature on Groupon. Assigning and generate leads for a team of 25 sales head count.

Significant coursework: - Marketing Communications - Sales Strategy and Communication Skills - Service Quality - Retail Management - Global Marketing - Consumer Behaviour - Macroeconomics - Commercial Law - Management Accounting & Business - Market Research - Prices & Markets - Business Statistics

Significant coursework: - Biomedical Engineering Design - Medical Imaging - Biomaterials - Anatomy and Physiology - Biomedical Manufacturing Technologies - Medical Device Regulatory Compliance - Biomedical Instrumentation - Thermofluids - Organic Chemistry - Good Manufacturing Practice