Adeline Cheng

Develop and manage win strategies in tandem with Client Account Leads, the client team and relevant subject matter experts. Navigate sales cycle in Public and Commercial sectors to drive Industry X offerings across Engineering, Manufacturing and Capital-intensive organisations. Develop internal campaigns and external joint business plans with Partner Ecosystem to drive sales origination.

Orchestrate and navigate complex sales cycles to drive solutioning across Enterprise and Operational areas of Tier 1 and 2 corporations. Successfully sold Asset Management Solutions for capital intensive companies in Public and Commercial Sectors, Supply Chain Solutions for Logistics and Retail Sectors, as well as Cloud ERP Solutions for Process Manufacturing Sectors. Developed and generated sales opportunities for co-selling with the Partner Ecosystem to jointly drive revenue and expand market footprint. Consistently built and executed on Demand Generating activities to exceed organizational goals.

Developed and delivered targeted Sales Competency and Enablement programs to build Hi-Performing sales teams region-wide. Designed & led programs in the areas of Solution Specialization and Skills Development to support new and Hi-Performing sales teams. Successfully drove learning adoption through competency framework and KPI-driven processes to ensure retention and continuity.

Regional lead with responsibilities in developing and delivering new Sales and Sales Management programs designed for Leadership Development, Top Sales Development and Solution Specialization. Co-designed and program-managed new initiatives resulting from SAP’s portfolio expansion and acquisitions (Business Objects, Sybase, Ariba, SuccessFactors) to drive change management, sales onboarding, and seamless integration of sales operations processes. Drove continuous rollout of existing programs to support sales selling methodology and new hire onboarding. Supported development and execution of new tools and processes to drive sales operational excellence across APJ.

Supported operational excellence initiatives targeted at Pipeline Management, Business Planning and Sales Enablement within APJ. Supported development and execution of Enterprise and Channel Sales Enablement activities region-wide.