Jia Tian Chang

- Led the development and execution of multifaceted marketing strategies across digital, social media, email, and traditional channels to accelerate business expansion. - Implemented automated marketing workflows using Make.ai to enhance operational efficiency, reducing manpower needs and streamlining campaign execution. - Maintained cost-effective paid advertising strategies, sustaining CPA levels around 15, ensuring budget efficiency and effective lead acquisition.

− Organized monthly online seminars with 50 participating companies on average and an 90% attendance rate. − Planned the annual ESG International Forum: Building Better Business, including itinerary design, attendee coordination, partner negotiations, budget tracking, and event promotion. - Assisted with promotion for Greenvines’ annual campaign：International Sustainability Day. - Distributed monthly newsletters to B Corps and potential clients in Taiwan, with regular performance tracking in MailChimp.

- Led strategic negotiations and established partnerships with over 30+ local brands and 50+ KOLs, enhancing affiliate marketing efforts and driving a 250% increase in event sales. - Optimized email marketing conversion, resulting in a 10% increase in eDM open rates (e.g., from 25% to 35%) and a 5% boost in CTR. - Planned and executed 8+ online&offline marketing events with CRM tools.

- 2+ years of experience in CRM lifecycle management and product marketing. - Led over 120 online activities annually, employing targeted campaigns that drove 200% user growth（YoY） and enhanced VIP member engagement through KKPoints promotion. - Collaborate with the PM team on optimization strategies (+40% registration rate by QoQ) . - Optimized content in lifecycle marketing channels (eDM, SMS, in-app) to effectively increase product feature usage rates and awareness through NPS number. - Supported major annual music events and assisted with ticket management.

- Social media account management - Planing Wechat H5 advertisement campaign online

- Clients includes HP, Spotify, Morton’s steakhouse and Dr.Ci:Labo. - Translate news release, daily news alerts and contact with campus KOL(Spotify MVP campaign) etc. - Industry research reports for new pitching, such as online dating apps.

- Invite campus ambassadors from various universities to participate in the event, confirm the promotion progress of each school, and report back. - Organize on-campus activities and invite students interested in language schools to participate.

- Writing 30+ articles on the Accupass Blog - Analysing the data on GA platform, using SOE skills and finding the keywords

Data Science

Major in Political Science, Public Administration Division

Completed courses in Marketing Strategy Case Studies and Public Relations Crisis Management, fostering a strong foundation in market analysis and innovative business strategies.