Adelene Ong

I partner with founders, operators, and investors across Asia to scaling startup growth, drawing on 20+ years of Asia Pacific market expertise and deep go-to-market leadership across SaaS, software, and hardware. My work focuses on helping early-stage and scaling companies strengthen their capital strategy, unlock market access, validate business models, and build high-impact ecosystem and channel partnerships. I also work with SMB founders and executive leadership on digital transformation, guiding them in adopting the right technologies to unlock cost savings, productivity gains, and scalable operations through automation, cloud, and data-driven workflows.

- Led Zoom partnerships, technology alliances (AWS, Oracle, HP...) and business development across Asia Pacific. - Driving the approach of AI to enhance customers cloud investment & adoption of Zoom AI solution. - Shape business strategy, implementation and execution for both near and long term attainment. - Establish new partnerships and route to market to fortify Zoom market coverage & penetration. - Build and maintain relationships across ‘C’ suite partners and customers.

• Led initiatives to capitalize on technology shifts from on-premise to Cloud, Hybrid, and SaaS. • Drove growth through strategic partnerships with global system integrators, hyperscalers, and technology partners. • Achieved a remarkable 220% growth in partners' business, aligning with cloud and hybrid work acceleration trends.

• Spearheaded the development of the partner ecosystem building Poly's cloud partner business. • Cultivated and built cloud partners, SI, Alliances Microsoft, Amazon and Zoom. • Go-to-market approaches to support partner and customers transitions from hardware and on-prem to cloud solutions, driving digital transformation.

• Led sales across the Asia Pacific region, responsible for revenue and P&L. • Successfully closed multiple public sector projects in ASEAN, China & South Korea • Collaborated with partners to deepen market penetration and net new growth.

Build a channel sales organization ground up with recruitment of partners and 12 direct reporting channel sales managers across Asia Pacific. Grew the channel business over 250%. Selected to attend coveted 4-week Darden Executive Leadership Program at Darden Business School, University of Virginia. Additionally double headed as General Manager for South East Asia between Jul 2011-Jan 2013

• Directed sales strategies for the Industry & Public Sector across Asia Pacific. • Grew business 20% during a challenging financial crisis, demonstrating resilience and strategic acumen • Managed product life cycle transitions with key accounts, ensuring alignment with customer needs.

• Managing channel revenue portfolio of USD 100 million. • Recognized as a promising Sales Leader and selected for Thunderbird Sales Leader Program. • Fostered strategic partnerships pillar to enhance channel performance and drive new growth.