adela ungureanu

strategic marketer, project and product manager

About

Business and marketing strategy; Business development, Customer Relationship Management, contracts and partnerships negotiation, processes and workflows, commercial, retail, key account management; Customers portfolio management, segmentation, customers' profile, qualitative&quantitative data, Credit scoring and scorecards; Marketing campaigns planning, budgeting, implementing and follow up; Project and product management in banking industry; Experienced in managing large scale cross-functional projects and teams; Management and team management; Market segments: retail, SME, Corporate. EMBA Program 2014-2016.

Country

romania

City

bucharest

Industry

banking

Skill

management, project management, product management, microsoft office, customer service, marketing strategy, business strategy, pricing strategy, credit scoring, scorecard management, training delivery, team management, retail banking, business analysis, risk management, sales, banking, business planning, marketing, strategic planning, negotiation, financial analysis, crm, analysis, bancassurance, business development, insurance, sme banking, multi media marketing campaigns, target segmentation, customer segmentation strategy, credit, financial risk, commercial banking, loans, credit analysis, change management, strategy

Experience

strategic marketer, project and product manager

financial and management consulting group

2017-4 - Present · 9 yrs 6 mos

head of smes market - strategy and marketing department, ho

brd

2007-1 - 2010-4 · 3 yrs 4 mos

product manager - smes marketing department, ho

finansbank

2005-12 - 2007-1 · 1 yr 2 mos

product administrator - ho marketing and sales departments

libra internet bank

2004-10 - 2005-12 · 1 yr 3 mos

key account manager - big clients and brokers department, bancassurance and commercial department,ho

generali romania

2002-10 - 2004-9 · 2 yrs

head of operations, bancassurance, savings and packages - marketing and products management dep

brd

2009-5 - 2017-4 · 8 yrs

Head of Operations, Bancassurance, Savings and packages at BRD

Education

the university of sheffield

1965-1 - 1980-1 · 15 yrs 1 mo

academia de studii economice din bucurești

financial management

2002-1 - 2004-1 · 2 yrs 1 mo

academia de studii economice din bucurești

finance

1998-1 - 2002-1 · 4 yrs 1 mo

the university of sheffield

business administration

2014-1 - 2016-1 · 2 yrs 1 mo

Corporate Financial Management, Accounting & Financial Management, Business strategy, Business economics, Leadership and organisational behavior, Entrepreneurship,Research, Information Management, Operations, Logistics.