Adeel Khan

Independent technology strategy and advisory practice for small and mid-size businesses. Built and launched AIJobSafe.com and a suite of software tools designed to bring enterprise-grade thinking to growing organizations.

Led the strategy, design, and execution of a unified B2B2C platform (Wolverine4Work) across Wolverine Worldwide’s Work Group portfolio, including Wolverine, CAT Footwear, Merrell Work, Hytest, Bates, and Harley-Davidson brands. Partnered with brand leadership, distributors, and enterprise customers to define a scalable digital platform targeting 5%–10% ARR growth and improved channel engagement. Served as Brand Lead for the HYTEST business with full P&L ownership, driving revenue growth, margin optimization, and portfolio strategy across a $26M business. Drove a shift to a product-centric operating model, aligning business and technology into a single, outcome-focused delivery organization, improving execution discipline, prioritization, and time-to-value. Recognized with the 2024 CEO Award for leading a major business transformation initiative.

Directed Amway’s global CRM and Customer Data Platform (CDP) transformation, enabling personalized marketing and customer engagement across multiple regions. Led the evaluation and selection of a modern, cloud-first MarTech stack including Google Cloud Platform, Bloomreach (formerly Exponea), and custom AWS components. Established a center-led, market-owned delivery model that empowered regional teams to execute localized campaigns while maintaining global consistency. Served as the technology lead on a cross-disciplinary enterprise committee, collaborating with Digital Marketing, Sales, Data & Analytics, and regional executives to align strategy and execution. Oversaw the rollout of marketing automation and transactional communications, starting with North America.

Led multiple global IT teams responsible for Amway’s Customer Identity and Access platforms supporting customer lifecycle management and eCommerce experiences worldwide. Led the global implementation of Amway’s Customer Identity and Access Management (CIAM) platform, enabling secure and seamless access for 3M+ users across 80+ digital assets. Oversaw a multi-year, multimillion-dollar transformation that significantly enhanced digital security, user experience, and platform scalability. Managed cross-functional delivery teams across the U.S. and Malaysia, and implemented a modern cloud-native architecture using AWS serverless technologies and OKTA as the identity provider. Recognized with the 2018 CIO Award for innovation in consumer identity design and delivery. In parallel, directed the design and rollout of Amway’s next-generation Distributor Management System (DMS), a core operational platform integrated into e-commerce sites across 11 global markets and supporting over $4B+ in global distributor operations. Collaborated closely with global Digital and IT leadership, as well as vendor partners, to deliver a scalable, cloud-based solution that modernized distributor lifecycle management. Championed Agile methodologies across distributed teams, driving improvements in delivery speed, operational efficiency, and platform extensibility.

Led the transformation of Amway’s global Business Intelligence & Analytics organization, consolidating multiple regional teams into a unified operating model and delivering $2M in annual cost savings. Introduced modern analytics platforms including Tableau, ThoughtSpot, and Alteryx, enabling self-service analytics and accelerating a culture of data-driven decision-making. Partnered with enterprise stakeholders, including Global Strategic Planning, to implement an Agile delivery model and hub-and-spoke data warehousing strategy. Oversaw the modernization of legacy reporting systems, improving the speed, quality, and accessibility of enterprise insights across the organization.

Directed IT strategy and platform delivery for the Stanley Healthcare Division, overseeing CRM, digital solutions, and analytics platforms supporting global dealers and customers. Led the division-wide rollout of Salesforce, improving sales forecasting, marketing automation, and customer relationship management capabilities. Partnered with Finance, Sales, Operations, and Manufacturing leadership to define and implement a business intelligence strategy, introducing QlikView as the division’s first enterprise analytics platform. Played a key role in global M&A integration efforts, aligning IT systems across six acquired business units, achieving multimillion-dollar cost savings while ensuring compliance and operational continuity. Recognized with the 2008 WIN Award for driving lean transformation initiatives.

Served as Technical Product Manager for Radley’s XDC data collection platform, integrating barcode data collection with multiple ERP systems. Led product development and roadmap planning, ensuring alignment with customer needs and industry trends. Also worked as a Data Collection Consultant, designing and building mobile applications for ERP integration. Delivered tailored solutions that improved operational efficiency and data accuracy for manufacturing and logistics clients.

Contributed to the development, enhancement, and maintenance of the Factory Information System (FIS), an integrated suite of products. Additionally, managed the creation and updating of installation packages, and coordinated the distribution of weekly updates and upgrades to all 15 plants utilizing FIS.

Worked as part of Deloitte's business consultant team to implement a newly purchased electronic invoicing system for GM Legal.

Worked with a team to develop a software application supporting the Robotic Containerization system created by ABB for the United States Postal Service.

Leadership certificate program for Amway's top leaders.