Addison Raymond

Award-winning alternative protein startup, mainstreaming the #BalancedProteins category through clean-label, veggie-forward burgers that win on taste. • Designed & implemented highly capital-efficient GTM roadmap across foodservice and retail/omnichannel • Built out CRM with organically captured lead pipeline, facilitating thousands of chef/operator tastings and converting into formal evaluations & supply deals across key foodservice segments • Scaled broadline distribution; unlocked major contract foodservice and GPO partnerships; advanced a global QSR leader from vendor evaluation into concept testing

Fostering the growth of extraordinary functional/health food & beverage companies dedicated to promoting healthier and more sustainable lifestyles. Select consulting projects: • Food as Medicine market diligence, multi-modal entry roadmap, and strategic partnership workshop framework for F100 Food & Beverage company seeking M&A / partnerships in healthcare Foodservice; framework field-tested with $150B+ global biotech conglomerate • GTM & BD strategy, multi-channel market diligence, and sales process design & implementation for fast-growing plant-rich meat startup • Restaurant delivery promotions strategy, A/B test planning & assessment tool, and vendor management for national casual dining chain • Promotion evaluation framework, simulation model, and design playbook; correlated historical LTO impact/design data to drive quality over quantity for global snack CPG • Predictive tool translating product KPIs & attributes into optimized GTM strategies; applied across portfolio of F100 food CPG to modernize distribution strategy • Pricing strategy for leading national ice supplier; Growth strategy for CBD chocolates brand; PMO for national contact lens manufacturer; Interim CEO of novel supplement-infused beverage startup COVID-19 response: Engineered & commercialized smarter, more sustainable PPE --> URL nontact.life

Advised and directed product innovation and market development for Aker Biomarine, a functional foods innovator with a mission to improve human and planetary health. Areas of focus: Strategy, Product Development/Innovation, Commercialization, Team Leadership, Market Analysis and Diligence, Business Plans, Organizational Design, Market Development, Sustainability, Branding, and Strategic Relations. Representative Achievements: » Authored seminal global business plan/case, central to global market expansion – securing ~$100M investment in nascent business unit » Led strategy and execution of key initiatives in market development – laying the foundation for the development of high-end protein markets across U.S., Europe, and Asia » Delivered innovative leadership in branding a new protein/food category – Free from Farming – across multiple channels in the U.S. » Collaborated with influential consumer brands and key opinion leaders to design and promote next-generation functional foods and beverages A fervent futurist and sustainability advocate, I drove innovation in the production and accessibility of next-gen foods – leading strategy and execution of key initiatives across the global marketplace. _________ Aker Biomarine is a Functional Food ingredients innovator; subsidiary of Aker Solutions ASA.

As the Director of Corporate Strategy and Development for ARYZTA, I drove innovation across complex food manufacturing and distribution needs – delivering critical future-proofing strategies for sustainable success. A core focus of this role was the management of a $60M conversion for McDonald’s bread distribution from ambient to frozen for their expansive restaurant network. Representative Achievements: » Provided critical leadership in negotiations, media relations, and HR to diffuse labor/union crises at multiple $150M+ bakeries – including design and execution of hiring and training program for hundreds of new employees while ensuring minimized production shortfalls and negative media coverage » Ran impactful diligence and deal support on a small bakery divestiture – saving all 50+ jobs and netting $6M » Developed program that successfully eliminated pervasive attrition through improved wages, work environment, and career progression __________ ARYZTA is a global leader in the baked goods industry with ~$4B in revenues.

Recruited to invigorate the executive leadership of ViSalus (functional, protein health food & beverage innovation), I led the cross-functional planning and implementation of global expansion strategies in roles of increasing responsibility: 2015-2016 - Vice President, International Business Development & Strategic Planning 2014-2015 - Senior Director, International Business Development 2012-2014 - Director, International Business Development Global market responsibility focused on Europe, with an additional directive to turn around the company’s vulnerable Canadian market. Leading teams across functions, I promoted a robust sense of ownership to empower the achievement of aggressive sales and operational goals. Representative Achievements: » Led diverse launch team in the successful expansion into 14 EU countries – establishing operations that generated over $100M in sales » Provided key leadership for the turnaround of $150M Canadian market – implementing initiatives that fully resolved the company’s supply chain and compliance issues, and facilitating market penetration goals » Delivered game-changing improvements in sales and operational processes – resulting in reduction of timing and resource needs by up to 80% » Established strategic planning function through companywide profitability campaign – recovering $10M in net profit __________ ViSalus is a Functional/Health food & supplements Direct Sales CPG with $400M in revenues.

As a Management Strategy Consultant, I provided comprehensive strategic consultative services for multinational organizations. Areas of Focus: Investment/Acquisition opportunities for Private Equity firms, Global Growth strategies, Contract Negotiation Support, and Strategic Marketing. My work with LEK Consulting represented a variety of industries including Life Sciences, Nutraceuticals, Health Insurance, Media & Entertainment, and Functional Foods. Representative Achievements: » Developed comprehensive global growth strategy – leading to a $10B valuation of global opportunities for a life sciences conglomerate investigating the mental health pharmaceuticals space » Provided key leadership on contract negotiations – collaborating with a global mass media & entertainment conglomerate on $500M+ broadcast licensing negotiations for a Major League Baseball team » Evaluated viability for a global, publicly-traded health supplements company to enter direct marketing channel as a new revenue source __________ LEK Consulting is a Management Strategy & Operational Consulting Firm, with 1,400 employees and numerous offices globally.

As the Founder and CEO of DryRide, I held responsibility across all functions for a Mobile Tech startup company, including Financial Planning, Project Management, Software Development Team Leadership, Budget Management, Operational Contingency Planning, Venture Capital and Sponsorship Meetings, Market Development Campaigns, HR and Recruiting, Sales Operations, and Website Design. Representative Accomplishments: » Designed and launched mobile software application central to DryRide’s operations » Built and developed key strategic partnerships from business and community sectors » Led critical funding efforts across VC and corporate sponsorships __________ DryRide LLC is a transportation service preventing DUI by providing hired designated drivers on-demand; developed by a team at UCLA Business School and supported by corporate sponsorship, VC and self-financing.

Key Projects: » Organovo – Enabled a regenerative medicine startup specializing in personalized 3D-printed organs to secure millions in Series A funding • Performed market research and conjoint survey/study • Developed a market simulator to prove product viability among vascular surgeons • Company is now publicly traded » PureTek – Strategic operations turnaround of a $100M contract manufacturer supplying major private-label health CPGs • Formed and led PMO • Overhauled sales forecast and created strategic operations plan • Increased production yields; reduced non-essential overtime by ~50%; reduced late shipments by 30% » California Cryobank – Interim Marketing Director at a national reproductive tissue & stem cell services provider • Led pivotal market development projects, sales initiatives, and collateral production • Evaluated Canadian market and developed comprehensive expansion plan

Designed and implemented customer loyalty programs with renowned physicians, patients, & sales representatives.

Generated $30M in new opportunities among Biotech and Big Pharma accounts (advanced lab consumables, GC/MS, HPLC). Led sales team to surpass new product launch goal by 350%.

Developed business plan for DryRide; engaged with successful entrepreneurs for experience-based insights & unconventional wisdom. Planned and produced multiple campus-wide events, collaborating with numerous vendors and adhering strictly to budgets.

Pursued both academic and real-world applications of Asian Business Integration (i.e. Globalization) and East/West Game Theory.

Chemistry Major, specialization in modeling and organic synthesis; Thesis/Publication on novel electroluminescent molecules to optimize LED display technology, funded by Samsung & US-DOE

Developed a novel curriculum for future study abroad students, satisfying Quantum Mechanics requirements by cherry-picking modules from existing courses.