Adam Radcliffe

Manager, Paid Media & Digital Advertising @ Nintendo

About

Adam Radcliffe is a marketer with recent experience in the video game, tourism, and gaming (lottery) industries. Adam received his BFA from the School of the Art Institute in film, video and photography. Adam brings his creative background in video, photography, design and writing to every project for a unique view on marketing and project management.

Country

United States

City

Seattle

Industry

Marketing & Advertising

Skill

Agency Relationship Management, Media Strategy, Email Marketing, Social Media Marketing, Google Analytics, Google Adwords Professional, Account Management, Marketing Strategy, Online Advertising, Production Managment, Interactive Marketing, Client-focused, Conversion Optimization, Integrated Marketing, SEO, Advertising, Adobe Creative Cloud, Social Media, Digital Media, Pay Per Click (PPC)

Experience

Manager, Paid Media & Digital Advertising

Nintendo

2014-2 - Present · 12 yrs 8 mos

Redmond, WA

Drives creation, strategy, and execution of hardware / software advertising and paid media campaigns including digital, OOH, cinema, video, display, social, audio, ecomm, search, performance and programmatic. Responsible for delivering brand impact and business results for products including consoles, services, packaged / digital games, DLC (downloadable content) and mobile.

Digital Media Analyst

Simpleview (a Granicus company)

2012-7 - 2014-2 · 1 yr 8 mos

Tucson, Arizona Area

Managed operations, strategy, analytics, financials and reporting for all digital media and performance campaigns including Google/Bing PPC, retargeting, display, and Facebook campaigns. Hosted digital/social media and product webinars to existing and potential clients. Strategized with clients on using simpleview digital media initiatives to best supplement overall media mix and brand marketing campaigns.

Online Campaign Manager

Madden Media

2012-2 - 2012-6 · 5 mos

Tucson, Arizona Area

Led email marketing strategy, scheduling, debugging, and ESP (Exact Target) coordination. Led Facebook advertising, CPC/CPM campaigns, managing budgets and ad optimization. Managed on-page SEO and code optimization, link-building, reporting using AWR & Google Analytics.

Interactive Account Manager

2011-2 - 2012-2 · 1 yr 1 mo

Phoenix, Arizona Area

Served as team lead on digital and interactive marketing. Provided service for breadth of agencies clients with primary focus on the Arizona Lottery and Harkins Theatres accounts. Workload included web site management, SEM/SEO, text messaging initiatives, vendor management/procurement and UX/web usability.

Online Marketing Specialist

Madden Media

2007-1 - 2011-2 · 4 yrs 2 mos

www.maddenmedia.com Work as a team with SEO Specialist and Director to handle all online marketing. Manage Google, Bing/Yahoo & Facebook PPC advertising campaigns (SEM). Manage tourism clients spending 5k-30k monthly. Manage Madden lead generation account spending 5-20k monthly. Manage B2C email schedule and coordination of both B2C and B2B email blasts. Perform email A/B testing and proofing of HTML. Social Media Manager for VacationFun.com brand (Twitter/Facebook).

Freelance Writer/Freelance Design Assistant

Freelance

2003-2 - 2007-1 · 4 yrs

Clients included index magazine - New York, NY; The Flavia Company - Santa Barbara, CA; Phoenix New Times - Phoenix, AZ; Houston Press - Houston, TX; Stinkweeds Music - Phoenix, AZ; Modified Arts - Phoenix, AZ