Adam Rattner

Havas Media Network is built for a world where change never stops. Media and marketing are evolving at lightning speed - AI, data, and tech are reshaping how people discover, shop, and interact with brands.   Our difference? We’re Converged for Growth and Wired for Transformation.   Built for agility and future readiness, we are a dynamic partner to our clients. This means we integrate talent, data, and technology to deliver solutions that reflect real human behavior, not outdated industry models.  As Chief Growth Officer for North America I oversee Business Development, Prospecting, Pipeline and RFP management for our Media business and act as an entry point into our wider Creative, CX, Market, Play, Consulting and Health capabilities across the Havas Village. If you are interested in how we design media experiences that fuel growth and transformation for your brand and business - please reach out to adam.rattner@havasmedia.com or right here on LinkedIn.

Independent marketing consultancy advising on Growth Strategies, Connections Planning, and Integrated Marketing. We help agencies and brands tell better stories to drive profitable growth.

Led integrated pitching and group growth globally and in North America across WPP's Communication, Experience, Commerce and Technology capabilities. - Delivered $75MM in business development revenue through RFP management, leadership and coaching in 18 months - Led top 10 group targets prospecting, content & communication strategy contributing 14% of 2022 revenue conversion - Built 1st integrated pitch playbook, UX & led leadership development masterclasses in 7 markets in 2023 - Overhauled the credentialing & repositioning of B2B & Health verticals improving storytelling, prospecting & win rate

Interim role as NA based lead on Publicis Groupe global business development, focused on integrated Power of One offerings across media, data, creative and digital experiences. - Oversaw Creative & Media RFI, RFP, Operational Modeling responses to $500MM+ value opportunity - Led a 5 hour chemistry and capability workshop which the Coca-Cola CMO described as the 'best presentation I've seen in my 35 year career'. - Spearheaded data strategy approach that outlined a roadmap for 2BN 1:1 personalized connection for TCCC

Team lead for One Publicis Team Samsung, USA. Leadership across all Publicis Groupe solution hubs for the US Samsung client relationship including Starcom, Digitas, Razorfish, Sapient, The Community, Conversant, BBH, Performics and Epsilon. - Oversaw a 300+ team that generated 15:1 ROI, over $1BN in attributable incremental revenue for Samsung and an 8X increase in addressable audiences - Grew technology and creative driven revenue for Publicis by over 20% in 2 years - Led RFI response for defense of the business in 2021 leading to Samsung calling off the pitch at RFP stage and making full award to Publicis Groupe. - Reinvented 5G product launch go-to-market playbook leading to award winning alternative investments and partnerships including partnerships with The Tonight Show, Demi Lovato, Marshmello and more

Head of the Starcom US and Global Growth team, covering domestic and international briefs out of Chicago, LA, NY and Detroit. Responsible for all elements of pipeline development, including prospecting, pitch management and organic growth. Member of the Starcom US Leadership Council and the Starcom Worldwide Global Brand Team. Wins including FCA, Lowe's, Lionsgate, Red Bull, Henkel, Dropbox, Wingstop, Chick-fil-A, TD Bank, Olive Garden, Houzz, VF Corporation and Grupo Bimbo have increased Starcom billings by over $3bn. - Grew Starcom's revenue conversion by almost 5X rate from 11% to over 52% - Led Business Development during the two most successful new business years in the agency's history - Sat on the Starcom Global Executive responsible for refreshing the brand and the development of a new planning philosophy

Head of the Starcom US Growth team, covering domestic and International briefs out of Chicago, LA and NY. Responsible for all elements of pipeline development, including prospecting, pitch management and organic growth. Wins include US Lidl launch and global ASICS AOR. Member of Starcom US Executive Leadership Team.

Head of the London based Growth team, covering EMEA and International briefs out of London. Wins include the global Heineken, Europcar and Novartis briefs and local and regional wins on P&G, GSK, Burger King, AB InBev, Lidl and Tata beverages, totaling over $1.5bn worth of billings. - Over tripled revenue conversion rates from below 15% to over 55% - Step changed RFP defense record from 0% in prior year to over 65% retention - Developed highly targeted vertical marketing and thought leadership program delivering extensive coverage in retail press, leading to our first major retail win in over 5 years - Delivered Growth Strategy coaching & training programs in 15+ international markets including China, France, Germany, Spain, S. Africa, UAE and UK.

Part of the Integrated Marketing Communications team with responsibilities for media efficiencies, connections planning, product placement and owned media assets including Coca-Cola's Piccadilly Circus sign. - Joined as Media Manager and took over as Head of Media during 1 year maternity cover. - Managed Agency Relationships with 40 person media agency team, independent media auditing firm and owned asset production agency. - Led media strategy for FIFA South Africa World Cup, the most successful sporting execution for TCCC to date. - Launched first organic and paid social campaigns in TCCC's history

On Lastminute.com, PlayStation, The Carbon Trust, The Home Office, Blackberry (RIM), Cobra Beer, Virgin Trains, Merlin Group, Starbucks, Waitrose and more. Successfully led strategy for The Carbon Trust pitch, winning a three year GBP 6MM contract.

On Diageo, Dell, E*TRADE and PartyPoker accounts. - Graduate to Associate Director - Led media strategy for Smirnoff as they became the first spirits brand to break the 3MM barrel volume, delivering incremental sales and improved margin through a radical refocus on high quality, high attention media placements.

CMO cohort deep dive into Humanizing Growth research