Adam Gentz

Responsible for strategic direction and deep expertise across the Coffeehouse Ordering portfolio including but not limited to: - Work on future displays systems - Next Generation Point of Sale - AI opportunities in the coffehouse - Supporting new ordering modes

- lead a team of product managers who collectively lead the digital products which support all the ways Starbucks takes orders in the retail context. - including Drive through technologies such as the POS and Display systems for order entry, as well as Order entry in-cafe. - This role includes all North America stores Order tech, including Licensed, and Company Owned.

Principal Product Manager for the LS Connect product, a nascent Hardware and SaaS product sold by Starbucks to its licensees including POS hw/sw, payments, operations, and digital experiences. - Helped grow the product from 50 to over 2500 stores - Lead a team of 3 Product managers who manage stakeholder needs from multiple business units, as well as prioritization of backlog items for sales teams signing new stores, and sustainability for current product. - Create product management and prioritization structures and process for this nascent business unit at starbucks while growing the product 10x in store footprint. - Organize and own forward looking roadmap and support maintenance of source of truth for prioritization of work across multiple engineering and business teams across Starbucks enterprise.

- Sr. Product Manager for the LS Connect product, a SaaS product sold by Starbucks to its licensees including POS, payments, operations, and digital experience features. - Manage stakeholder needs from multiple business units, as well as prioritization of backlog items for sales teams signing new stores, and sustainability for current product. - Own creation of product management and prioritization structures and process. - Build forward looking roadmap and maintain source of truth for prioritization of work across multiple engineering and analysis resources.

- Manage integration and customer facing execution of machine learning powered personalization and recommendations digital products - Product management including business case development, UX research, opportunity prioritization, and requirements analysis for Starbucks' Consumer-facing digital properties. - Cofounded a cross-functional experimentation group to conceive, design, and execute mobile application A|B experiments across multiple disciplines. Built a lean, scientific, data-driven experimentation process among technical and business audiences. - Developed a process for executing complex analytics, testing, and other initiatives across multiple business groups. - Coordinate teams of stakeholders, design, engineering, customer service, dev ops, CI/CD, architecture and other various internal teams to deliver digital products for Starbucks consumer facing apps and websites. - Provide roadmap analysis and planning support for senior leadership goals and priorities. - Solution analysis support coordinating multiple development groups and various business stakeholders to create a shared understanding of user experience, and technical solution. See less

Managing a team of 6 TPMs who handle the digital payments platform products for both retail, and digital payments for Starbucks. Drive strategic collaboration and product competencies across the payments product space. Helped integrate Product managers into a team that has traditionally spanned both Technical and pure product management spaces. Facilitated definition of new team working norms to codify work/life balance and empower team members to reclaim think time. Expanded & supported team with hiring and advancement!

- Product management including business case development, user experience planning, prioritization, requirements analysis - Develop a process for executing complex analytics, testing, and other initiatives across multiple business groups. - Work with a cross-functional application experimentation group to conceive, design, and execute mobile application A|B experiments. Promote a scientific, data-driven testing mindset among technical and business audiences. - Coordinate teams of stakeholders, design, engineering, customer service, dev ops, CI/CD, architecture and other various internal teams to deliver digital products for Starbucks consumer facing apps and websites. - Provide roadmap analysis and planning support for senior leadership goals and priorities. - Solution analysis support coordinating multiple development groups and various business stakeholders to create a shared understanding of user experience, and technical solution.

Providing Functional Analysis and Technical Product Management in an agile environment for fraud prevention on Starbucks consumer website and apps. Product Management: -Provide day to day product management support for internal fraud prevention project spanning all of Starbucks global digital platforms (Web, iOS, Android). -Work alongside product owners, designers, and business stakeholders to define business requirements for the project across platforms -Lead backlog grooming and prioritization alongside product owners. -Coordinate business groups such as API, Dev Ops, UI developers (web and mobile), Designers, Content/Marketing, Customer Service to ensure timely delivery of solutions across project domain. -Ensure accessibility is maintained across the project for impaired users. -Support product owner with materials and reports for business stakeholders, such as brand analysis & general project research Web Functional Analysis: Write stories and acceptance criteria for web development work to be executed. Work with the web development scrum team to provide day to day requirements information and support. Managing backlog and ensuring stories are groomed and estimated to maintain sprint velocity.

Provide end-to-end, cloud-based technology solutions in Ecommerce for client stakeholders without technical background. Analysis and consultation with clients on full cycle of web technology selection, design, implementation, marketing solutions, launch, adoption, and ongoing maintenance. Management of projects from beginning to end: client relations, vendor relations, contract management, and maintenance planning.

• Manage Requirements gathering, specification writing, acceptance criteria for all new feature / product development using Microsoft technologies (C# / ASPX with MSSQL DB). • Executed database design requirements and executed much of the implementation myself. • Executed New Technology research: SOA / Cloud-based future planning and migrations. • Oversaw development of company’s first web service. • Assisted with requirements and capabilities for company’s first app design and development. • Managed full SDLC for team of 6 developers in India as well as a team of 2 staff (Test/Senior Dev.) locally. • Executed Report Writing with Microsoft SSRS, Oversaw investigations into Tableau.

• Took over management of team during final stages of large-scale system migration after unexpected team changes. • Assessed situation, estimated release, and executed migration within management approved estimated timelines • Migration was from a DOS-based accounting back-end system written in 1985, combined with a PHP and Postgre web-front end to a completely Microsoft stack (C# / ASPX with MSSQL DB) combined web-based product. • Managed full SDLC for team of 6 developers in India as well as a team of between 1 and 3 staff (Test/SDET/Dev) locally. • Wrote software specifications, Database Design development, and technical consultation

• Executed complete re-write of web-based information system. PHP, extensive custom Javascript, and Postgre SQL DB. Some Etelos© EASE. • System was CRM plus account and listing management on the Staff-facing side. Customer portal for listing management, listing search, billing/account management. • Sole Technical resource on staff.

• Executed complex, functional web application development items, feature requests, and bug fixes in a fast paced environment. • Develop web software using a mix of open-source technologies and methodologies: AJAX, PHP, JavaScript, MySQL, Postgre SQL, and Etelos© EASE. • Estimate development + test time for functional specs, schedule those items for multiple developers (who double as testers), then execute that schedule. • Manage project goals from start to finish, including analysis, design, implementation, test, and maintenance. • Consult Clients on technical topics and interface directly with Client management regarding business goals and requirements.

• Took on sole testing duties for the team of 4 developers in an agile environment using ASP .net and MS SQL. • Released major update of this system with no major functional flaws / bugs and on schedule. • Wrote test cases and began design + Implementation of NUnit automated unit test suite using C# & SQL.

• Completed feature work and maintenance on .net test harness. • Conceived, developed and maintained Multi-threaded XML results analyzing application/technology using C#.

• Conceived, developed and supported internal results reporting and test preparation tools. (C#). • Assisted with code-level investigations including debugging in Platform Builder. (C++, batch scripting). • Carried out and supported complex automated Radio Quality test suites. • Shipped Magneto AKU2 package of Windows Mobile 5.0. • Received Volt “Employee Recognition” award: 10/12/2005.

Participated in all stages of development (requirements, analysis, design, implementation, and maintenance) using Java of several Team-Developed projects including an ATM management system, customized business information systems, and a web-based specialized forum. Completed systems level programming including kernel development in Linux kernel.