Adam Frank
Vice President Marketing @ Rootly
About
• Experienced Executive in Product, Marketing, and Growth • 20+ Years in SaaS B2B developer tooling and financial services • Scaled from $0-$100M+ ARR ($0-$1M+ x3) • Led Series B, C, D, and debt financing • Built successful GTM for PLG, SLG, and Enterprise sales ____________________________________________________ My philosophy is simple: focus on business impact by validating and invalidating hypotheses, never stop listening to your customers, and always remember to trust yourself and your team; listen, understand, and pay attention to the little things; design for intention and increase quality and functionality through beauty. Transparency and inclusivity will empower us all to build and achieve our desired outcome. ____________________________________________________ Skills: Product Management | Customer Journeys | Artificial Intelligence (AI) | Opportunity Mapping | Executive Leadership | Competitive Analysis | Acquisitions | Organization Skills | Go-to-Market Strategy | Enablement | Product Innovation | Product Discovery | Growth | Launches | Product Launch | Software as a Service (SaaS) | Marketing | Leadership | Product Road Mapping | Software Development | Marketing Analytics | Market Research | Recruiting | Startups | Marketing Strategy | Messaging | Reporting | Enterprise Software | Mergers & Acquisitions (M&A) | Pricing Strategy | Sales Enablement | Teamwork | P&L Management | Product Marketing | Strategic Roadmaps | Cross-functional Team Leadership | Product Strategy | Product Vision | Team Management | Creative Ideation | Strategic Planning | Key Performance Indicators | User Experience (UX) | Communication | User Experience Design (UED) | Strategic Thinking | Analytics | User Interviews | Business-to-Business (B2B) | Analytical Skills | Product Market Fit | Product-led Growth
Canada
Toronto
Computer Software
B2B Marketing Strategy, Customer Acquisition, AI SEO, Growth Strategies, Content Strategy, Social Media Marketing, Positioning (Marketing), Search Engine Optimization (SEO), Product Management, Leadership, Executive Leadership, Strategic Thinking, Product Vision, Product Strategy, Growth, Product Marketing, Marketing, Go-to-Market Strategy, Software as a Service (SaaS), P&L Management
Experience

Vice President Marketing
Toronto, Ontario, Canada
Rootly is the AI-native on-call and incident management platform that helps you resolve incidents faster, improve system resilience, and streamline on-call operations. It’s your always-on SRE copilot that automates root cause analysis and identifies patterns that drive continuous improvement—trusted by thousands of companies like LinkedIn, NVIDIA, Replit, Elastic, Canva, Clay, Tripadvisor, and Grammarly.

Vice President of Product Management, Vice President of Product Marketing
Moogsoft
San Francisco, United States
Moogsoft was acquired by Dell Technologies in late 2023.

Director of Product Management
Moogsoft
San Francisco, United States
Adam Frank's Contact Information
Phone
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