Adam Frank

Adam Frank

Vice President Marketing @ Rootly

About

• Experienced Executive in Product, Marketing, and Growth • 20+ Years in SaaS B2B developer tooling and financial services • Scaled from $0-$100M+ ARR ($0-$1M+ x3) • Led Series B, C, D, and debt financing • Built successful GTM for PLG, SLG, and Enterprise sales ____________________________________________________ My philosophy is simple: focus on business impact by validating and invalidating hypotheses, never stop listening to your customers, and always remember to trust yourself and your team; listen, understand, and pay attention to the little things; design for intention and increase quality and functionality through beauty. Transparency and inclusivity will empower us all to build and achieve our desired outcome. ____________________________________________________ Skills: Product Management | Customer Journeys | Artificial Intelligence (AI) | Opportunity Mapping | Executive Leadership | Competitive Analysis | Acquisitions | Organization Skills | Go-to-Market Strategy | Enablement | Product Innovation | Product Discovery | Growth | Launches | Product Launch | Software as a Service (SaaS) | Marketing | Leadership | Product Road Mapping | Software Development | Marketing Analytics | Market Research | Recruiting | Startups | Marketing Strategy | Messaging | Reporting | Enterprise Software | Mergers & Acquisitions (M&A) | Pricing Strategy | Sales Enablement | Teamwork | P&L Management | Product Marketing | Strategic Roadmaps | Cross-functional Team Leadership | Product Strategy | Product Vision | Team Management | Creative Ideation | Strategic Planning | Key Performance Indicators | User Experience (UX) | Communication | User Experience Design (UED) | Strategic Thinking | Analytics | User Interviews | Business-to-Business (B2B) | Analytical Skills | Product Market Fit | Product-led Growth

Country

Canada

City

Toronto

Industry

Computer Software

Skill

B2B Marketing Strategy, Customer Acquisition, AI SEO, Growth Strategies, Content Strategy, Social Media Marketing, Positioning (Marketing), Search Engine Optimization (SEO), Product Management, Leadership, Executive Leadership, Strategic Thinking, Product Vision, Product Strategy, Growth, Product Marketing, Marketing, Go-to-Market Strategy, Software as a Service (SaaS), P&L Management

Experience

Rootly

Vice President Marketing

Rootly

LinkedIn
2025-1 - Present · 1 yr 9 mos

Toronto, Ontario, Canada

Rootly is the AI-native on-call and incident management platform that helps you resolve incidents faster, improve system resilience, and streamline on-call operations. It’s your always-on SRE copilot that automates root cause analysis and identifies patterns that drive continuous improvement—trusted by thousands of companies like LinkedIn, NVIDIA, Replit, Elastic, Canva, Clay, Tripadvisor, and Grammarly.

Foxglove

Vice President Marketing, Head of Growth

Foxglove

LinkedIn
2024-1 - 2025-12 · 2 yrs
Armory

Senior Vice President Product Management, Senior Vice President Marketing

Armory

LinkedIn
2022-11 - 2023-12 · 1 yr 2 mos

Armory was acquired by Harness in December 2023.

Armory

Vice President of Product Management, Vice President Product Marketing

Armory

LinkedIn
2022-1 - 2022-11 · 11 mos
Moogsoft

Vice President of Product Management, Vice President of Product Marketing

Moogsoft

2020-1 - 2022-1 · 2 yrs 1 mo

San Francisco, United States

Moogsoft was acquired by Dell Technologies in late 2023.

Moogsoft

Director of Product Management

Moogsoft

2017-10 - 2019-12 · 2 yrs 3 mos

San Francisco, United States

Sagetap

Advisor

Sagetap

LinkedIn
2020 - 2022 · 2 yrs
PagerDuty

Advisor

PagerDuty

LinkedIn
2016-1 - 2017-11 · 1 yr 11 mos

Toronto, Canada

RBC

Director of Engineering

RBC

LinkedIn
2015-10 - 2017-10 · 2 yrs 1 mo

Toronto, Canada

RBC

Engineering Manager

RBC

LinkedIn
2009-7 - 2015-9 · 6 yrs 3 mos

Toronto, Canada

ANZ

Product Management Consultant

ANZ

LinkedIn
2009-2 - 2009-6 · 5 mos

Melbourne, Australia

Australian Unity

Product Management Consultant

Australian Unity

LinkedIn
2008-7 - 2008-11 · 5 mos

Melbourne, Australia

Education

Saint Mary's University

Saint Mary's University

LinkedIn

Information Technology

2005 - 2006 · 1 yr
The George Washington University School of Business

The George Washington University School of Business

LinkedIn
2008 - 2008
McMaster University Continuing Education

McMaster University Continuing Education

LinkedIn

Information Technology Project Management

2007 - 2008 · 1 yr
Eastern College

Eastern College

LinkedIn

Information Technology

2003 - 2005 · 2 yrs

Adam Frank's Contact Information

Email

******@***.com

Phone

(**) *** ****

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