Muhammad Adam

Exploring, learning, and contributing - it’s only the beginning. More updates ahead!

Vyro AI is a global leader in AI-powered creative apps. Their flagship, Imagine, has reached over 100 million users worldwide. What I've Done: • Onboarding Optimization: Analyzed user drop-off data during the onboarding flow and partnered with product and design teams to streamline the experience. The redesigned onboarding increased Day 7 retention by 5% and drove a 7% uplift in first-time purchases, improving early user engagement and monetization. • IAP Screen Experimentation: Led A/B testing on the in-app purchase (IAP) screen layout and messaging. The optimized screen improved user clarity and trust, increasing IAP conversions by 8% and contributing to a 5% growth in monthly recurring revenue (MRR) within six months. • Watermark Experimentation for Free Users: Introduced and analyzed the impact of automatically adding a watermark to images and videos exported by free users. This initiative increased brand visibility across shared content and encouraged more users to upgrade for watermark-free exports, resulting in a measurable uplift in paid conversions. • Referral Program Initiative: Initiated the referral program project to drive organic user growth, collaborating with cross-functional teams to define requirements and set success metrics. This initiative drove a 10% increase in new user sign-ups within the first quarter and accounted for 7% of total monthly acquisitions. • Dashboard Automation: Built and maintained multiple real-time dashboards, reducing manual reporting by 40% and making KPIs accessible to the whole team for faster, data-driven decisions.

The logistics challenges at Markaz inspired me to innovate, automate, and collaborate - helping our teams cut through the noise and work with greater clarity and purpose. What I’ve Done: • Took a close look at how customers were entering their addresses and realized the process was too complicated. By switching to a single-field address system, we made it easier for new customers to get their orders delivered, improving delivery success for first-time users by 8%. • Helped expand our service area by mapping and adding 4,000 new locations to the app. This upgrade made deliveries more accurate and improved satisfaction for customers in previously hard-to-reach places. • Built detailed dashboards to track delivery numbers and partner performance, which helped the team quickly spot issues and take action. This led to a 5% increase in overall delivery success, an 11% improvement in first-attempt deliveries by partners, and a 10% boost in supplier dispatch rates. • Automated the return process by introducing a one-click email trigger for suppliers and stakeholders. This change cut down manual work and saved about 30 minutes for every return case. • Noticed that many failed deliveries were due to users picking the nearest city instead of their actual location. By remapping and including nearby areas, we reduced failed deliveries from misrouting by 5%. Why This Matters: At Markaz, I learned that data is a bridge between people and progress. Whether driving growth or untangling logistics, I always aimed to make things simpler, smarter, and more human - for our users, our teams, and the business as a whole.

Markaz is shaking up e-commerce in Pakistan, connecting suppliers, resellers, and customers in a smarter, tech-driven way. My journey here was all about using data to unlock growth and build meaningful connections with our users. What I’ve Done: • As a Growth Associate at Markaz Technologies, I spearheaded data-driven growth strategies that significantly contributed to the company’s expansion. By leveraging data analysis, I helped achieve a 10% increase in user acquisition and a 5% enhancement in conversion rates. • Used RFM (Recency, Frequency, Monetary) analysis to pinpoint our most valuable resellers. Launched targeted loyalty campaigns, which led to an 11% rise in repeat purchases and improved overall user retention by 8%. • Developed a churn prediction model that flagged resellers likely to become inactive. This allowed the customer success team to proactively reach out, reducing monthly churn by 5%.

• Gained exposure to telecom operations and the Network Operations Center (NOC), understanding how large-scale networks are monitored and managed. • Collaborated with multiple departments, developing an understanding of cross-functional workflows within a telecom organization.

• Gained insight into utility operations and infrastructure, understanding how gas distribution systems are managed at scale. • Worked with operational and technical teams to understand day-to-day processes, reporting, and compliance requirements. • Developed an understanding of data handling, documentation, and coordination across departments in a large public-sector organization.