Adam Watson

Sulis Properties is a property investment business focusing on the following services: - Management of Sulis' buy-to-let property portfolio - Consultancy services for new property investors, including sourcing of properties - Working with angel investors on an interest-only basis to fund property development projects As Co-Founder and majority stakeholder, primary responsibilities focus on Sulis' strategic direction, relationships with third parties and acquisition of new angel investors.

European lead for Samsung’s TV business across all Online channels (Samsung.com, Retailer.com, Pure Players) o Responsible for defining and implementing the commercial strategy across 17 European subsidiaries - including target setting and Pan-EU trading roadmaps o Lead the development of a comprehensive EU digital marketing strategy - growing traffic, conversion, upsell, loyalty and (ultimately) revenue o Stakeholder management and high commercial acumen is at the heart of the role

Accountable for Three’s Accessories P&L, which includes management of all product lines outside of Handset and Broadband. Selected achievements to date: o Grew Accessories P&L from #4 Telco in 2017 to #1 Telco in 2019 o Launched market-leading ‘Add to Plan’ prop, becoming #1 Telco in Europe for selected Audio products o Vendor management, which included running tenders on 4 product categories o Built a new 3-year strategic roadmap, which included channel launches in Telesales, Business and Online

P&L accountability for various In-life products such as data upsell, international services and insurance, with the aim to monetise Three's customer base. Responsibilities include: o Grew Additional Revenue P&L 46% in 1 year, including record margin performance for Broadband o End-to-end ownership of new in-life propositions, including a fully redesigned add-on portfolio which contributed significant additional margin o Redesigned the in-life communications on data usage, reaching 6 million customers p/a o Full budget-setting accountability, including product and promotional roadmaps to achieve targets

o Increased the margin attained from existing consumer propositions by 32% in 2016 o Launched new propositions targeting Students and Ethnic Minorities o Responsible for developing and implementing Parcelforce’s Pricing Strategy across all consumer channels o Parcelforce’s SME for the Retail industry, with weekly market updates to the Board.

Second rotation on Royal Mail's Commercial Graduate Programme. Managed the delivery of two CEO-backed projects aimed at improving connectivity with other EU Posts, both of which delivered on time and to budget. Responsible for the creation of Royal Mail International’s 2015/16 Strategic Deployment Plan – allocating funds to the most relevant projects and overseeing full programmes of Business Analyst activity

First rotation on Royal Mail's Commercial Graduate Programme. Consultative role to drive more traffic to Royal Mail’s product pages and increase conversion. Enhanced all product webpages using Abode Analytics, SessionCam, A/B testing and SEO optimisation.

Aided in the design of HR training courses and managed the delivery of internal assessments for a major automobile client. Developed the client relationship and attended Assessment Centres / Leadership courses to seek best practices.

Worked on the development and roll-out of new global guidelines for the branding of IMS, whilst assisting local marketing operations across 100 countries. Other responsibilities included the utilisation of numerous social media tools to create a constant dialogue with clients, writing copy for IMS advertising material, and engaging with publishing agencies to secure advertising space.

Studied at the UK's #1 Business School for 4 years. The course included two 6-month work placements and an international exchange programme. Graduated with majors in Economics and Sustainability.

Studied at Canada's #1 Business School for 6 months as part of an academic exchange. Modules focused on International Business, Service Management and Brand Marketing.