Adam Vojtech

Responsible for strategic category management and development of the small domestic appliances portfolio across Central & Eastern Europe (CZ, SK, HU, PL), with a focus on growth, profitability, innovation, and international expansion. Key responsibilities include: • Defining category strategy and managing the full product lifecycle • Market analysis, trend monitoring, and identifying growth opportunities • Building and maintaining strategic supplier relationships in China, including regular factory visits and production oversight • Supplier sourcing, negotiations, and portfolio optimization • Pricing strategy, margin management, and cost optimization • Driving product quality and supplier performance through audits and close cooperation with manufacturing partners • Supporting sales and marketing activities across key markets • Leading export initiatives and expansion into new territories • Managing KPIs related to revenue growth, market share, profitability, product launches, and customer satisfaction Focused on delivering commercially successful products, strengthening supplier partnerships, and accelerating category growth through innovation and strategic portfolio management.

- Led category strategy and managed product portfolio to drive market growth - Identified opportunities through market and performance analysis, improving commercial results - Owned pricing and supported successful product launches across the region - Collaborated cross-functionally with HQ, sales, and marketing to execute business plans

- management of Refrigeration category for CE/Adriatics (Business case creation with local markets, daily communication with HQ and external agencies, portfolio management - optimization and finding new opportunities), people management, shopper marketing, communication with trade partners and implementation of strategic plans into reality - creation of "How to CE REF" ~ strategic/marketing plan on how to drive the category (competition landscape/benchmarks, SWOT analysis per each of marketing 5Ps, product roadmap) - discovered major gap in planning for NEL2.0 transition (new energy labeling) after just 2 weeks in function and immediatly started to work with HQ on mitigating the potential losses (85 SKUs generating 65k units FY ~25% of CE REF turnover), in 3 months managed to reduce the impact to <10k units

- daily management of Laundry portfolio/tasks/benchmarking/forecasting - complete revision of Dryers category (repricing, distribution strategy), leading to 3x increase of sales YOY - creation of "How to CZ/SK Laundry" ~ manual/marketing plan on how to drive the category (competition landscape/benchmark, SWOT analysis per each of marketing 5Ps, product roadmap, plan to sell/trade partner) - 1 direct report (Comm. excellence) - onboarding, reviewing work, mentoring

- daily management of Refrigeration portfolio/tasks/benchmarking/forecasting - managed complete portfolio overhaul due to new energy labeling (2021) ~2 brands/100 SKUs - complete revision of FS BM No Frost category, leading to 4x increase of sales YoY

- developed pricing tool using Google sheets together with JavaScript leading to significant reduction of workload for marketing and sales team (compatible with SAP, exporting price lists and compactibility with other company tools) - responsible for analytical part of the marketing team - preparing materials and analysis for the team - leading to much easier decision making process of the team - developed several tools with the goal to better connect and build understanding between sales and marketing teams

- custom made role by the GM of the company to enroll me in Marketing/Sales - after 2 months (after finishing University degree) moved to full time

- Weekly management of aging reports, support for Finance department - Creating suppliers in SAP - Leading implementation of automatic dunning letters