Adam Rudolph

• 90 day contract was not extended due to company financial issues and reorganization • Managed and grow strategic key account relationships with Sheetz,Discount Drug Mart,Huck's,Forwards,Duke & Duchess, Meijer ,Circle K Great Lakes,Circle K Franchisee locations • Serving as primary point of contact for Regional chain accounts, ensuring execution of promotional programs, plano-gram compliance, new item sell-in and set up • Recently Negotiated and secured annual joint business plans with key accounts, aligning on volume targets, promotional,calendars, and distribution goals • Conducted regular business reviews with distributor partners to track KPIs, address gaps, and identify growth opportunities within assigned territories and regions • On-boarded and trained distributor sales teams on product portfolio, brand standards, and retail execution best practices.

• Secured authorization and rollout of 200+ Circle K locations across the state of Ohio, successfully launching two SKUs with full POS integration and pricing support, accelerating chain-level brand presence and velocity. • Directed distributor strategy and execution across 11 states (OH, PA, KY, IN, ND,SD,MI, IL, IA, MN, NE,), expanding brand distribution, key account penetration, and market presence across the Midwest and Northeast regions. • Built and led high-performance distributor partnerships with RNDC, Breakthru Beverage, Heidelberg, Capitol Hustings, and GLWAS, aligning supplier and wholesaler priorities to drive consistent execution and measurable sales growth. • Developed and implemented state-by-state business plans, incentive programs, and market work strategies, resulting in improved distributor engagement, stronger brand momentum, and sustained market expansion. • Consulted with distributor leadership teams to optimize route-to-market execution, pricing strategy, and account targeting, strengthening brand visibility and accelerating retail pull-through.

• Grew company revenue from $7M to $20M in four years as VP, delivering 185% sales growth through expanded distribution, key account acquisition, and national chain execution which consisted of Walmart, Sheetz, Circle K, Kroger, Town Pump,Liquor Barn, Food Lion and more. • Established executive-level relationships with major distributor partners, unlocking new market opportunities, increasing brand visibility, and accelerating multi-state distribution expansion. • Negotiated distributor contracts securing favorable commercial terms, improved margins, and stronger ROI while supporting long-term partner growth. • Developed and executed national sales strategies that increased market share, drove sustained revenue growth, and aligned company and distributor objectives. • Launched and led distributor conferences to strengthen partner alignment, secure new business commitments, and reinforce long-term channel strategy. • Leveraged data analytics to inform pricing, promotions, product launches, and chain acquisition, driving profitable growth and new account wins. • Analyzed market trends and competitor activity to implement pricing models that maximized profitability while protecting brand equity. • Led cross-functional collaboration across operations, finance, legal, compliance, and IT to improve execution, scalability, and organizational alignment. • Recruited, trained, mentored, and coached a high-performing sales organization focused on accountability, execution excellence, and superior results. • Implemented incentive and training programs that increased productivity, reduced ramp-up time, and consistently exceeded revenue objectives. • Conducted performance management and financial reviews to improve sales execution, identify cost savings, and reinvest resources into growth initiatives.

• Promoted to Vice President in 2021 in recognition of consistent performance, leadership impact, and revenue-driving results. • Led multi-state operations across six states (OH, MI, WV, KY, PA, IN), driving distributor execution, market expansion, and sustained brand growth. • Launched and executed strategic planning initiatives that aligned sales, operations, and market development programs, accelerating organizational performance. • Represented the company at industry meetings, conferences, and national trade events, strengthening brand credibility and building high-value partner relationships. • Built and led high-performing professional teams, setting clear objectives, mentoring talent, and driving accountability to exceed performance goals. • Provided executive leadership in establishing long-term growth objectives and operational procedures, creating scalable systems to support rapid expansion. • Created a culture of transparency and communication across all levels of the organization, improving alignment, engagement, and execution speed. • Negotiated and secured external partnerships that expanded market reach, increased brand visibility, and supported business development objectives. • Partnered with management to conduct skills gap analysis and training development, strengthening organizational capability and improving team effectiveness. • Achieved financial objectives by managing expenses, optimizing resource allocation, and improving overall operational efficiency.

• Analyzed customer data and market trends to develop targeted sales strategies that increased market penetration and account growth. • Delivered hands-on account management through in-person and remote engagement, identifying incremental revenue opportunities and expanding existing account volume. • Implemented structured account management programs that improved profitability and retention across key accounts. • Resolved customer service issues quickly and effectively, maintaining high client satisfaction and long-term customer relationships. • Designed and executed marketing initiatives that increased brand awareness and generated new sales leads. • Built revenue plans aligned with business objectives, consistently driving target achievement and sustained growth. • Identified new business opportunities through industry and competitor analysis, leading to expanded customer base and increased market share. • Leveraged strong communication and relationship-building skills to develop high-value partnerships with clients, colleagues, and vendors. • Established and maximized relationships to unlock additional revenue opportunities and strengthen brand presence. • Provided in-market customer support and product execution through regular on-site visits, ensuring consistent service, execution excellence, and sales growth.

• Provided strategic leadership on brand positioning and go-to-market execution during product launches, ensuring consistent messaging and strong market entry performance. • Built and maintained high-value relationships with company ownership, internal leadership, customers, distributor partners, and vendors, strengthening collaboration and accelerating execution. • Leveraged analytics tools to track brand performance, optimize marketing campaigns, and improve ROI on promotional investments. • Developed and executed multi-channel communication plans that ensured message consistency, strengthened brand identity, and increased customer engagement. • Conducted competitor and market research to identify differentiation opportunities, refine positioning, and support sales strategy. • Implemented data-driven customer segmentation, improving targeting efficiency and increasing conversion and retention rates. • Grew assigned territory (Trumbull, Mahoning, Columbiana counties) from 6 accounts to 200+ active accounts in under one year, delivering explosive distribution growth and brand presence expansion. • Drove new account acquisition while strengthening existing customer relationships through education, sampling, and hands-on market execution, increasing brand loyalty and velocity. • Built and expanded distribution for a diverse craft portfolio including Brew Kettle, DuClaw, Rivertowne, Wild Ohio, Moonlight Meadery, Saugatuck, Latitude 42, Rough Draft, and MANCAN — establishing the portfolio as a recognized craft destination in the territory.

Great Lakes/East Central Group Mat Dash Award Recipient 2014 Developed and maintained strong customer relationships and networks within designated sales territory. Adapted to and remained flexible in changing, fast-paced work environments. Worked with management teams to develop annual sales plans, goals, and targets. Communicated product features, advantages, and benefits to customers. Developed comprehensive proposals for prospective clients based on their needs. Monitored competitor activity and kept abreast of market conditions. Developed and maintained relationships with customers to ensure repeat business. Negotiated contracts with vendors to achieve cost savings objectives. Researched market and competitor trends, implementing best practices to improve customer satisfaction. Built strong relationships with key decision makers within target organizations in order to increase sales opportunities. Utilized persuasive communication techniques to close deals quickly and efficiently. Demonstrated excellent customer service skills when dealing with client inquiries. Negotiated contract agreements with clients and suppliers to create mutually beneficial business relationships. Maintained an up-to-date knowledge of industry developments and changes in competitive landscape. Attended scheduled training sessions, department meetings, and company events to build expertise and promote company image. Called and met with regular and prospective customers to build long-term customer relationships and networks. Developed and maintained strong customer relationships and networks within designated sales territory.

• Built and maintained trusted relationships with physicians and healthcare professionals, expanding referral networks and increasing product adoption across key accounts. • Conducted detailed patient and customer needs assessments, delivering tailored diabetes care solutions that improved customer satisfaction and retention. • Influenced product selection decisions by actively participating in client consultations, contributing to increased utilization of company diabetes products. • Analyzed competitor offerings to sharpen differentiation strategy, strengthening product positioning and improving competitive win rates. • Ensured 100% compliance with healthcare regulations and promotional guidelines, maintaining zero compliance violations. • Provided expert technical support on insulin pumps, glucose monitoring, medication regimens, and diet planning, enhancing customer confidence and long-term product adherence. • Guided clients in selecting appropriate diabetic supplies, increasing cross-sell and repeat purchase rates. • Managed inventory of diabetic supplies to maintain high fulfillment rates and uninterrupted customer service. • Identified and developed new business partnership opportunities, expanding market reach and referral channels. • Engaged customers across phone, email, and digital platforms, delivering responsive service that strengthened loyalty and improved engagement metrics.

• Promoted from Merchandising Representative to Youngstown Area Sales Territory in 2007, recognizing top performance, market knowledge, and relationship-building strength. • Recipient of the 2011 George Killian’s Cup Award, honoring outstanding sales performance and brand execution excellence. • Certified Cicerone (Exam #11204, 2012), demonstrating advanced product knowledge and industry expertise leveraged to drive customer education and premium brand growth. • Built and expanded customer relationships through consultative selling and superior service, increasing account sales and long-term customer retention. • Collaborated with cross-functional teams to design and execute promotional campaigns for new product launches, driving trial, awareness, and incremental revenue. • Developed vendor partnerships to secure favorable bulk-purchase terms, improving margins and cost efficiency. • Delivered persuasive product presentations and negotiated sales agreements that expanded distribution and increased order volume. • Conducted regular inventory and sales activity tracking to ensure high service levels, order accuracy, and customer satisfaction. • Stayed ahead of market trends through continuous industry research, enabling proactive selling strategies and competitive positioning. • Followed up post-sale to ensure customer satisfaction, strengthening relationships and supporting repeat business growth.