Adam Norris

I’m a serial entrepreneur focused on building companies that make a difference. After listing my first business, Hargreaves Lansdown, on the FTSE, I spent a decade supporting my son Lando Norris as he rose through the world of motorsport. Today, I’m fully focused on tackling one of the biggest challenges facing cities: how we move. As the founder of Pure Electric, I’m building what I believe is the most exciting mobility company in the World - designing high performance, reliable electric scooters that help people ditch cars and take back control of their time. My goal is to build the world’s most trusted electric scooter brand, while playing my part in decarbonising urban transport. Here I share what we’re building, lessons learned from scaling businesses, and thoughts on the future of mobility. Follow me if you’re interested in entrepreneurship, transport innovation, or the real journey behind growing a purpose-led company.