Adam Hirsch

AEA is a boutique strategic business advisory consultancy focused on driving profitable growth for small and medium sized businesses. Sector expertise includes building materials, clean energy, industrial and environmental services, distribution and direct to consumer. We will embed ourselves within your leadership team and rapidly identify and implement initiatives that have real and immediate impact to both your top and bottom line.

As the Owner and CEO of Pella Boston, led a team of 120 employees to grow the distributorship's sales from $39M to $58M in just 4 years. Through a strategic reset of our salesforce, a cultural rebuild to increase empowerment and retention, and an organizational restructure for better communication, we achieved significant growth and efficiency improvements.

Created and operated two iconic destination stores, The World's Only Curious George Store and Make Way for Ducklings Store. By negotiating brand licensing agreements with major companies, Achieved profitability within the first year, with sales exceeding $1,000 per square foot of selling space.

Spearheaded sales and market expansion efforts for a leading green company in the home energy efficiency sector. By establishing a successful cobranded campaign with major big box companies, we scaled Mass Save home energy audits sign-ups from a few hundred to over 10,000 audits in four years, contributing to the company's $100M in annual sales.

Led cross-functional team that optimized the retail sales process supporting 110 Fidelity branch locations and over 2,000 sales representatives. Instituted lead process best practices that drove an incremental increase of over $1.0B in assets under management. Drove branch-wide adoption of new leads distribution technology that increase lead follow-up rom 55% to 95% and conversation rate from 22% to 35%.