Adam Chantrey

As the Head of Commercial at Lincoln City Football Club, I lead the club's revenue-generating activities, forging impactful partnerships that align with our values and vision. My role involves driving the club partnership model, maximising sponsorship opportunities, and enhancing the matchday experience for fans and corporate clients alike. Key Responsibilities: Develop and deliver the club’s commercial strategy to ensure sustainable growth across partnerships, sponsorships and hospitality. Partnership Development: Build and nurture relationships with local, national, and global brands, delivering tailored sponsorship packages that provide measurable ROI. Revenue Optimisation: Identify and capitalise on new revenue streams, ensuring alignment with the club’s ethos and long-term objectives. Team Leadership: Manage a commercial department, fostering collaboration, innovation, and professional growth. Achievements: Fronting partnership deals, securing multi-year agreements with key partners. Delivered the clubs partnership model including the selling of multiple front of shirt, kit sponsorships, stand sponsorships on multi-year deals. Building relationships and promoting the football club. Lincoln City Football Club is more than a team; it’s very much a community. My role focuses on creating lasting value and experiences for our partners, fans, and stakeholders.

In my self-employed capacity as a New Business Development Specialist, I was responsible for driving strategic growth and identifying new business opportunities across a diverse range of sectors, including hospitality, sports, and consumer brands. I worked directly with clients such as Belvoir Castle, Watney's Beer Company, British Taekwondo, and Winners. For each client, I was responsible for understanding their unique business needs and objectives, identifying untapped opportunities, and designing bespoke solutions that aligned with their brand vision. I proactively sourced and engaged with potential partners, stakeholders, and collaborators, leveraging my network and industry knowledge to create value-driven partnerships. At Belvoir Castle, I played a key role in developing business strategies to enhance its brand presence and customer engagement, working on initiatives to increase venue bookings and events. For Watney's Beer Company, I assisted in revitalising their brand through sales and promotions, strengthening their market presence and customer loyalty. With British Taekwondo, I focused on exploring sponsorship and funding opportunities, ensuring the growth and visibility of the sport. For Winners, I contributed to expanding new business opportunities with sporting rights holders.

As an Account Director at a leading London-based marketing and promotions agency, I helped development innovative partnership strategies for some of the most prestigious brands in media, telecommunications, and entertainment. Working closely with clients such as Hearst Magazines, News International, Now TV, and T-Mobile, I was responsible for delivering high-impact marketing campaigns that drove engagement, brand awareness, and revenue growth. In this role, I managed a portfolio of key accounts, providing strategic counsel and overseeing the end-to-end execution of partnership campaigns. My responsibilities included identifying new business opportunities, and collaborating with cross-functional teams to create tailored solutions that met each client's unique objectives. I also played a pivotal role in maintaining strong, long-term client relationships by ensuring the highest level of service and delivering measurable results.

As a National Account Manager at Getty Images, I was responsible for driving sales and managing key accounts within the sports and entertainment sectors. My role involved cultivating and maintaining strong relationships with both new and existing clients, ensuring their specific needs for high-quality visual content were met. I worked closely with photographers and content creators to curate and deliver premium images and video for various marketing campaigns, editorial use, and publications. In addition to sales and account management, I took a strategic approach to understanding client objectives, tailoring solutions to support their campaigns, and ensuring that Getty’s extensive visual library aligned with their branding goals. I was also tasked with negotiating contracts, managing budgets, and ensuring the timely delivery of assets, all while maintaining a high standard of customer service. My expertise in the sports and entertainment industries allowed me to offer clients the most relevant, impactful content to elevate their projects. Through close collaboration with internal teams, I ensured that our clients' expectations were exceeded, resulting in long-term partnerships and continued business growth.