Adam Abitbul

As COO, I oversee company operations, sales strategy, and organizational growth. My responsibilities include: • Managing sales performance, guiding account strategy, and supporting the sales team in expanding key territories. • Overseeing warehouse and logistics operations to ensure efficiency, accuracy, and timely fulfillment. • Streamlining communication between departments to align purchasing, inventory, and sales. • Developing and executing operational systems that drive scalability and long-term growth. • Strengthening relationships with suppliers, distributors, and retail partners. • Leading strategic planning and day-to-day execution across the company. This role bridges sales leadership with operational management — ensuring Sophia Foods continues to grow efficiently while maintaining the quality, service, and integrity that define our brand.

At Sophia Foods, an importer and distributor of premium European, Mediterranean, and specialty foods, I oversee day-to-day operations, e-commerce strategy, and digital growth initiatives. My role bridges traditional wholesale distribution with modern online retail, helping position Sophia Foods as a leading brand in its category. Key Responsibilities & Achievements: • Manage and scale Sophia Foods’ online presence across Amazon, Walmart, and Shopify, including listing optimization, FBA transitions, and A+ content creation. • Analyze sales data and implement advertising campaigns (Sponsored Brands, PPC) to boost visibility and drive consistent revenue growth. • Collaborate with overseas suppliers and logistics partners to maintain a smooth import and supply chain, ensuring quality control and on-time delivery. • Support the wholesale division by assisting the sales team with digital tools, product materials, and route-optimization insights. • Lead product photography, labeling design, and creative content to modernize brand presentation and storytelling. • Represent Sophia Foods at major international trade shows (NYC, Chicago, Italy, Amsterdam, Germany) to source new products and strengthen global partnerships. • Coordinate with warehouse and office staff to streamline inventory, packaging, and fulfillment processes.