Ada Pan

• Contribute to the PR marketing plan for Uniqlo 18FW Shirts and Jeans collection, including brand position, marketing thesis and selecting partnered platform and achieve the product impression increasing by 114% • Maintain the reliable relationship with over 20 media, celebrities and KOL such as Sohu fashion and developed 5 new KOL partners • On-site support for PR events: contact and lead media on-site preview for UNIQLO FW18 Media Preview Event; Arranged the group interview over 30 media in press area for 2018 YOHOOD • Write and translate over 15 press release and the reading volume achieved over 3000 • Monitor account information on multiple channel to review data and launch weekly and monthly report • 参与优衣库shirts及jeans系列的推广方案策划，包括品牌定位，推广主题及渠道确定, 为两项产品系列影响力实现增长1.14倍 • 日常媒体，明星与KOL关系的维护，与搜狐，爱奇艺等20位媒体与kol建立良好关系，并主动发展5位新KOL资源成为品牌目前长期合作对象 • 大型公关活动的现场支持：曾协助2018优衣库秋冬预览展会的媒体联络与现场引导以及负2018yohood潮流展約30位媒体接待与引导工作 • 撰写，翻译新闻稿及相关文案，负责完成2篇新闻稿的撰写，并协助发布10篇新闻稿件，阅读量达3000 • 搜集各大平台客户信息，整合监测数据，并制作月报及周报

• Planned the offline marketing campaign of Le Tour de France and achieved the integration between Le Tour de France and Chinese elements • Assisted with the promotion of Le Tour de France among the elite enterprises, succeeding in attracting three corporations to participate in the China Criterium corporate elite program • Completed the previous planning and site operation of 2017 China Criterium, involving 4000 participants • 策划环法品牌线下宣传活动，实现环法品牌与中国元素融合，如环法中国赛巅峰赛媒体日太极拳活动 • 协助环法在国内精英企业中的推广，促成3家企业参与环法中国赛企业菁英赛项目 • 完成2017环法中国赛挑战赛前期策划及现场执行，活动参与人数达4000人，如发车仪式，颁奖仪式