Ada Armengol Cervantes

Leadership & Account Management: - Managed a team of up to 4 Account Executives. -Handled up to 15 client accounts (E-commerce, Startups, SMEs, Multinationals) from a strategic perspective, including conflict management. - Renewal management, achieving a 90% renewal rate in 2024. Led upselling and cross-selling initiatives. Inbound Marketing: - Developed SEO and content strategies aligned with the Buyer Persona to attract qualified traffic. - Designed lead generation and conversion strategies: In a B2C project, we achieved 75% database quality in MQLs (Marketing Qualified Leads) and improved SQL (Sales Qualified Leads) rate by 15%. CRM & Marketing Automation: - Defined Lead Scoring and Lead Nurturing strategies, improving funnel quality and optimizing contact conversion. - Led customer loyalty and reactivation strategies for dormant contacts. - Implemented A/B testing campaigns to enhance process performance. Content Strategy & Owned Media: - Led the definition and execution of attraction strategies for B2B podcast channels, with the goal of positioning brands as industry leaders. Data-Driven & KPIs: - Defined, calculated, and analyzed key KPIs for each funnel stage: ROI, traffic, conversion, OR (Open Rate), CTR (Click-Through Rate), among others. - Conducted weekly and monthly performance analysis.

CRM & Automation: - Implemented marketing automation campaigns based on segmentation using Lead Scoring. - Conducted A/B testing to optimize conversion at different stages of the funnel. Inbound Marketing & Paid Media: - Coordinated and executed digital campaigns across SEO, CRM, Content, and Meta Ads. Digital consulting: - Led strategic consulting sessions in Digital Marketing and HubSpot CRM, optimizing conversion funnel management and team operational efficiency. Data & Analytics: - Analyzed KPIs such as visits, leads, CTR, OR, conversion, SQLs, and ROI to evaluate campaign performance and improve processes. - Delivered weekly and monthly reports for data tracking and decision-making. Account management: - Managed up to 5 accounts, including a key account with over €1M in billing, achieving an average client satisfaction score of 9.5/10. - Maintained daily client communication, ensuring objectives were consistently met.

- Collaborated in the development of Marketing and PR plans for fashion, lifestyle, cosmetics & beauty accounts. - Led media communications for upcoming product launches. - Managed product launch events and presentation logistics. - Coordinated product seeding shipments to influencers.