Ana Cristina Hernandez Belmar

Leading Loyalty and Partnership initiatives within Retail Banking, shaping ecosystems that strengthen client trust, enhance value, and integrate seamlessly with the bank’s digital transformation. Key contributions include: - Strategic partnerships at all scales—from strategic alliances to local collaborations—to expand the bank’s reach and impact. - Designing and implementing new initiatives and market equalization strategies to ensure consistent client experiences across segments. - Enhancing the value proposition for clients by aligning loyalty programs, products, and services with their evolving needs. - Improving communication with clients through optimized marketing channels and strengthened customer service touchpoints. - Integrating loyalty and partnership ecosystems into the broader digital transformation agenda, supporting seamless, impactful client experiences. Aligned with the HIMMA program and Qatar National Vision 2030, my work contributes to a transformation that is both strategic and purpose-driven, under leadership committed to sustainable growth and long-term impact.

Trusted advisor to founders, family-owned businesses, and investment-led organizations operating across international markets. Mandated to act on behalf of principals in multiple jurisdictions, combining strategy, execution, and institutional credibility to support capital deployment, partnerships, and value creation. Scope • Strategic investment & capital advisory: capital allocation, due diligence, and ESG alignment across finance, corporate services, infrastructure, clean energy and international trade. • Institutional relations: representation before ministries, regulators, economic development authorities, chambers of commerce, navigation of tenders, and regulatory processes across the UAE, Europe and Africa. • Cross-border market entry & execution: international expansion including company setup, banking, compliance, partner identification, and business development, adapting execution to each jurisdiction’s regulatory. • Strategic partnerships & alliances: structuring and negotiating high-level collaborations with universities, innovation hubs, corporates, and private investors, ensuring long-term, mutually aligned outcomes. • Corporate positioning & communications: designing institutional-grade narratives aligned with investment objectives, stakeholder expectations, and ESG commitments. 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆 𝗺𝗮𝗻𝗱𝗮𝘁𝗲𝘀: - 𝟲 𝗗𝗲𝗴𝗿𝗲𝗲𝘀 → 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 – 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗠&𝗔 - 𝗖𝗨𝗟𝗧𝗨𝗥𝗘𝗬𝗘𝗦 → 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 – 𝗠𝗮𝗿𝗸𝗲𝘁 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 - 𝗘𝗫𝗛𝘂𝗯 → 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 & 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆 - 𝗧𝗵𝗲 𝗚𝗜𝗔 𝗪𝗼𝗿𝗹𝗱 → 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 – 𝗜𝗻𝘀𝘁𝗶𝘁𝘂𝘁𝗶𝗼𝗻𝗮𝗹 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 - 𝗬𝘂𝘆𝗶 𝗜𝗺𝗲𝘅 → 𝗦𝗲𝗻𝗶𝗼𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 – 𝗚𝗹𝗼𝗯𝗮𝗹 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 - 𝗚𝗹𝗼𝗯𝗮𝗹 𝗙𝗼𝗼𝗱 𝗧𝗿𝗮𝗱𝗲𝗿𝘀 → 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 – 𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗠𝗮𝗿𝗸𝗲𝘁 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻

Advised CULTUREYES on its strategic transformation from tourism to corporate services, guiding a full rebrand and positioning in the UAE’s competitive market-entry ecosystem. Supported engagement with government authorities and public-private partnerships, navigating regulations and building relationships to accelerate client growth. Facilitated participation in innovation hubs like Dubai Silicon Oasis (DSO) and Hub71, enhancing visibility at sector-focused events. Ensured all communications reflected cultural nuance, authenticity, and ESG alignment. Key Impact: - Led strategic rebrand and repositioning - Strengthened government and institutional engagement - Increased visibility and influence at industry events

Advised 6 Degrees on corporate communications, brand strategy, and mergers & acquisitions, ensuring alignment between investment objectives and institutional credibility. Supported cross-border growth initiatives and market entry, acting as liaison with private investors and stakeholders in Europe and the Middle East.

Advised The GIA World and Victoria Nova Consultancy on institutional alignment and international expansion. Facilitated high-level engagements with the Ministry of Industry, Government of Kerala (India) to open entry into South Asia’s innovation ecosystem, and led proposals with the Ministry of Trade, Industry, and Competition of South Africa to align industrial growth with innovation exchange. Engaged with Swiss Economic Development Agency, ETH Zurich Innovation Lab, ICEX, and Barcelona Activa to strengthen European presence. Advanced partnerships across Francophone Africa (Morocco, Senegal, Algeria) and the GCC (Bahrain, UAE, exploring Qatar and Saudi Arabia), focusing on youth entrepreneurship, smart city initiatives, and sustainable development. Oversaw communications strategies tailored to each market, ensuring brand narratives aligned with institutional objectives and ESG considerations. Impact: - Enabled The GIA World to secure meaningful cross-border partnerships - Positioned the organization as a credible player in global development and innovation - Advanced ESG-aligned initiatives supporting youth, entrepreneurship, and sustainable growth

Advised EXHub Holding on identifying and executing high-impact business opportunities to drive sustainable growth. Supported market entry strategies by aligning talent, resources, and timing initiatives to scale ventures while embedding social and environmental considerations. Guided strategic alliances with public authorities and private-sector leaders, ensuring mutually beneficial, long-term partnerships. Oversaw market strategy, competitive positioning, and corporate communications to strengthen collaboration and highlight innovation. Cultivated relationships with government and private-sector stakeholders across the USA, EU, Horn of Africa, and Southern Asia, advancing projects in infrastructure, clean energy, and emerging sectors. Key Impact: - Strengthened government engagement and streamlined approvals - Integrated ESG priorities into growth initiatives - Positioned EXHub as a trusted partner in regulated markets - Advanced innovation through sustainable and forward-looking strategies

Advised ultra-high-net-worth and family-owned businesses, investment-led organizations, and institutional principals operating across complex international markets. Supported capital deployment, cross-border expansion, and partnership structuring with a focus on high-impact sectors including finance, agriculture, infrastructure, and clean energy. Delivered discreet strategic counsel and operational execution in jurisdictions where owners were not locally present. Enabled access to key decision-makers, public authorities, and innovation networks, ensuring initiatives adhered to regulatory frameworks, ESG standards, and long-term value creation. Key impact: - Shaped multi-million to billion-dollar partnerships and alliances, maintaining confidentiality and trust at the highest level - Orchestrated cross-border entry and growth strategies across Europe, GCC, Africa, and Asia Integrated ESG, governance, and sustainability considerations into strategic planning and execution - Designed institutional-grade narratives and communications to elevate credibility and influence without public exposure

Advised on international market expansion and investor relations for high-value global trade operations, optimizing cross-border logistics, regulatory compliance, and ESG alignment across Mediterranean, North African, and Gulf markets. Facilitated strategic engagement with key trade partners, regulatory authorities, and institutional stakeholders, translating complex market intelligence into actionable insights to support capital allocation and investment decisions. Developed frameworks for cross-functional coordination, multilingual communications, and investor reporting, ensuring operational efficiency, stakeholder trust, and alignment with long-term value creation. Impact: - Streamlined export operations across 60+ shipments, maintaining regulatory and ESG compliance- - Strengthened relations with strategic partners and authorities, reinforcing corporate credibility - Delivered investor intelligence in English, Arabic, and French, bridging information gaps and supporting high-stakes decision-making

Steered the University of Salamanca’s ELE USAL program’s strategic communications and institutional partnerships across multiple international locations (Brazil, China, Italy, Strasbourg). Focused on strengthening the university’s global reputation, aligning operations with institutional priorities, and enhancing engagement with governments, academic partners, and cultural organizations. Strategic contributions: - Institutional positioning: Elevated the University’s profile internationally through high-level partnerships and tailored communications, reinforcing its authority in Spanish education. - Partnership architecture: Expanded collaborations by 18% with universities, government bodies, and cultural institutions, including embassies, ensuring alignment with long-term institutional strategy. - Governance & compliance oversight: Liaised with the Instituto Cervantes and relevant authorities to uphold certification standards, regulatory compliance, and academic credibility. - Global communications leadership: Directed multilingual campaigns, stakeholder engagement, and institutional events, integrating cultural insight and ESG-aligned narratives to strengthen trust and influence. - Operational impact: Coordinated cross-regional teams, optimizing processes and ensuring strategic alignment between Barcelona and the broader ELE USAL network. - Outcome: Enhanced global partnerships, increased digital engagement by 29%, and solidified the University’s position as a leading institution in international Spanish language education.

Master’s Degree in Corporate Communication Leadership, positioning me as an expert in reputation management, institutional branding, and strategic storytelling. Experienced in shaping brand strategy, corporate narratives, media relations, and stakeholder engagement to strengthen organizational reputation and influence. Skilled at aligning CSR, communication, and marketing initiatives to build trust, visibility, and long-term impact for institutions.

Master’s Degree in Corporate Communication Leadership, preparing for roles such as Chief Communications Officer or Director of Corporate Communications, with a specialization in: - Corporate Social Responsibility and Corporate Strategy - Storytelling and Corporate Communication - Professional Development Programs - Strategic Marketing and Communication - Brand Identity and Development - Communication Skills and Influence - Press Office and Media Management - Below-the-Line Strategies, Public Relations, and Event Planning - Executive Challenges in the Role of Chief Communications Officer - Digital Communication and Social Media Strategy

Collaboration with other students, building up initiatives and discussing on their application. Social and Environmental Commitment.