Anastasia Chrysilla

Team education: ✓ Increased AI chat adoption for SEO and GEO optimisation among marketers by building master. prompt banks and conducting company-wide training on AI-adapted methodology. Client work: ✓ More than 50% renewal rate of client in education and cyber security. ✓ Delivered double-digit increase in impressions on Google, and in website citation ownership on Google AI Overview and AI Chat (ChatGPT) post content optimisation.

✓ Doubled organic traffic within a year by identifying highly-demanded content ideas through keyword research, market and competitor research ✓ Created a pitch deck with short and long-term content marketing and SEO strategy that got buy-in from top-ranking business school (ranked #2 globally by Financial Times 2024) ✓ Got shortlisted in the ‘Best Use of Search - B2B (SEO)’ category at the 2024 APAC Search Awards for bringing double-digit growth in content marketing in Singapore, Malaysia, Philippines for an S&P 500 information management company ✓ Organised delivery of 4 and more on-going projects, including collaboration with writers, editors, brand and product marketing teams to produce content ✓ Edited over 300 product landing pages and articles in English and Bahasa Indonesia across various clients for Asia Pacific and US, UK market ✓ Enabled stakeholders to gain reporting insights from complex data source by creating customised reporting dashboards in Google Looker Studio ✓ Taught and led four team members, growing them from having minimum knowledge to becoming fully independent and capable ✓ Cut down cost redundancy in paid search (SEM) by 8% by analysing overlap between organic and paid visibility on Google search

✓ Created content portfolios that increased organic traffic by 127% within 9 months for a wealth management company in SG ✓ Created business pitch decks with content marketing strategy that gained buy-in from a Google’s owned company, and the largest publicly listed insurance company in Asia-Pacific ✓ Recovered lost traffic to website post-revamp by 40% QoQ through resolving technical SEO issues

✓ Co-created paid ads landing pages with ~5% conversion rate for a multinational company selling adhesive products ✓ Increased referral traffic by ~6% to multinational wealth management company through content syndication and press releases ✓ Carried out website revamp and CMS migration with no traffic and ranking drop, due to effective collaboration with web developer and IT team

✓ Built brand awareness on LinkedIn and Google My Business for a leading office space provider in Asia Pacific. ✓ Built brand awareness on Google My Business for multinational hospitality brand.

✓ Analysed paid channels performance in acquiring new users and recommended optimisation strategy to improve campaigns in Thailand, Philippines, Taiwan, Singapore. ✓ Built reports of customer acquisition performance for country marketing managers. ✓ Provided country marketing managers with a playbook covering KPIs for measurement in programmatic advertising and targeting across consumer journey.

✓ Got awarded Global Employee Recognition for my contribution in creating and consolidating content as part of launching a new website, including bridging 7 brand managers with technology and media team in Hong Kong, Singapore, and India within 8 months. ✓ Crafted content strategy and SEO for all products in GSK HK. Determined new website navigation structure for optimal user experience. Worked with agency to set up educational and promotional content. ✓ Developed user interface and features of E-commerce mobile app with IT and Business Project Managers. ✓ Helped video production for internal and external content marketing. Managers' recommendations are available below.