Acelya Cevher

• Lead regional sales and marketing strategy for cloud and security services across Türkiye, Balkans, Central & Eastern Europe, and MEA, with full ownership of pipeline development, revenue growth, and people leadership. • Directly manage and scale a cross-functional organization of 20+ professionals, spanning sales, marketing, and technical teams, aligned around clear performance metrics and growth objectives. • Build leadership capability within the organization through coaching, mentoring, structured performance reviews, and talent development, strengthening execution discipline and accountability. • Drive alignment between sales, marketing, and technical teams to support security-focused go-to-market initiatives in regulated and enterprise environments. • Collaborate closely with Microsoft global and regional sales teams, channel managers, and partner success units to co-develop joint GTM strategies, leverage incentive programs, and maximize co-sell opportunities. • Lead strategic initiatives in regulated industries including government, healthcare, education, and IT, positioning D Tech Cloud as a trusted advisor with secure and compliant cloud offerings. • Own budget planning, headcount strategy, and resource allocation, delivering measurable ROI through data-driven marketing and long-term customer value creation.

• Led and developed a direct sales organization of 15+ professionals, including account managers, channel managers, and extended virtual teams across public sector, healthcare, and education. • Defined regional sales strategy, territory planning, and performance targets, driving consistent revenue growth and market share expansion. • Built a high-performance culture through structured coaching, regular pipeline and forecast reviews, and execution rigor. • Created and executed go-to-market, channel, and marketing strategies, aligned with Cisco’s regional and vertical priorities. • Collaborated cross-functionally with engineering, services, and marketing teams to deliver integrated security and observability transformations. • Acted as a senior escalation point for strategic deals and C-level customer engagements within public and regulated sectors.

Managed Riverbed business in Turkey. Build, develops and engages with the extended partner ecosystem to maximize company’s presence in the market by doing market business strategies. Create go to market strategy and marketing plan and execute it. Strong sales professional and executive leadership with mainly telco, finance, public sector and enterprise sector.

Managed Forescout business in Turkey. Build, develops and engages with the extended partner ecosystem to maximize company’s presence in the market by doing market business strategies. Create go to market strategy and marketing plan and execute it. Strong sales professional and executive leadership with mainly telco, finance, public sector and enterprise sector.

Leverage enterprise account selling strategies into a mix of install base and competitively held government sector, sell product, solutions, and services. Foster deep partnerships and leverage channel partners and technology partners, locally and nationally. Leverage all cross-functional resources to achieve the target: inside sales, channel systems engineering, field marketing, cyber security sales specialists, the services team, sales operations and others. Communicate value propositions to clients that speak intimately to their needs and requirements. Prospect for new business with new and existing customers. Develop and execute sales strategies and tactics that maximize Palo Alto Networks’ opportunity. Win by leveraging Channel partners and channel centric go to market approach.

In this strategic sales position, the Regional Sales, a trusted advisor relationship with both our external customers and internal technical teams. Essential Responsibilities: In this role, I bring technical and business requirements back to our development teams helping ensure our solutions continue to meet our customer’s needs. Moreover, I lead sales engagements from inception of an opportunity to closure and execution. Heavy focus on business development activities, interacting with senior leaders within our customer organizations and delivering outcome based proposals. In addition: • Establish a deep understanding of our customers business and technical needs • Create trusted relationships with our customers and internal teams • Provide vision and strategy for your customer sector to grow product and services sales • Have the ability to be customer facing and drive deep technical whiteboard sessions aligning our current capabilities plus our product roadmaps with our customer’s business outcomes • Have the ability to drive key customer facing meetings and events, particularly C level discussions • Evangelize Microsoft technology platform in appropriate sales forums to drive demand and continued interest • Develop evolution path and migration plans for Microsoft's products and services. • Shape, drive and be held accountable for delivering significant strategic initiatives with key stakeholders • Be part of a sales team that meets and exceeds monthly, quarterly and annual sales goals • Identify and remove technical obstacles that could prevent a sale • Deliver solution demonstrations that focus on the customers’ desired outcomes

Worked as Enterprise Services Account Executive responsible for driving specific Services offerings to Public Sector customers, helping them more efficiently realize the value of their Microsoft investments. Driving Services revenue by account management, partner management, business development, strategic planning, relationship management, pipeline/forecast management. Developing and maintaining customer relationships at the CxO level and driving customer satisfaction. Working with virtual teams, cross groups and technology specialists to develop account specific .solutions and creating transformational wins on Microsoft technologies. Engaging in business development for nontouched markets and driving Services penetration and revenue. Delivering regular sales forecasts and customer feedbacks on trends, opportunities and challenges in order to accurately benchmark and forecast the business.

Turn-key IT projects, services and corporate solutions to government institutions and organizations by using the most updated Information technologies. Creating need in accounts to motivate them about buying new products. Informing customers about new technologies and technological trends. Developing strong customer relationships ensuring repeat and referral business. Strategic planning for winning against the competition in bids Reporting sales activities and developments in opportunities to the sales manager weekly.