Ace Leonard Marcos
Digital Content & Innovation Executive @ Middle East Council of Shopping Centres & Retailers (MECSR)
About
⭐️Digital Content & Innovation Executive | Social Media Manager | Content Creator Currently working as a Digital Content & Innovation Executive, with nearly 5 years of experience in digital content and social media, focused on creating thoughtful, consistent, and engaging content that supports brand objectives and reaches the right audience. The role covers content planning, social media management, and exploring new ways to present ideas across digital platforms. Responsibilities include shaping content strategies, developing creative assets, and maintaining clear and consistent messaging across channels. A balanced approach is applied to every project, combining creativity with structure and attention to detail. Performance insights and audience behavior are considered while allowing space for experimentation and continuous improvement. Collaboration with internal teams and external partners ensures content is purposeful and well executed. Driven by continuous learning, evolving digital trends, and the opportunity to contribute to meaningful digital experiences through content and innovation.
United Arab Emirates
Dubai
Design
Digital Marketing, Digital Marketing Media, Content Management, Content Marketing, Online Content Creation, Social Media Advertising, Meta Ads, Google Ads, Visual Identity, Email Marketing, Event Management, Event Planning, Event Photography, Multimedia, Client Relations, Social Media Marketing, Social Media Management, Typography, Graphics, Creativity Skills
Experience

Digital Content & Innovation Junior Executive
United Arab Emirates
• Reported directly to the Director, ensuring alignment with organizational goals and strategic initiatives. • Collaborated with the MECSC team to deliver the annual budget, ensuring financial sustainability and growth. • Maintained and updated the MECSC contact database, directory information, and retailer details across the MENA region, ensuring accuracy and accessibility. • Event and Program Support: Supported the successful delivery of education events, podcasts, webinars, and conferences. • Developed a unique brand identity for the MENA region, positioning the organization as a “must-have” resource by understanding consumer motivations and tailoring content accordingly. • Content Creation and Innovation: Produced engaging digital content, including social media reels, website updates, and multimedia, to align with strategic brand goals and stay ahead of digital trends. • Cross-Functional Collaboration: Worked closely with internal teams to ideate, design, and execute creative concepts, ensuring impactful and innovative content delivery. • Community Engagement: Monitored social media conversations, identified trending topics, and addressed key mentions to enhance brand visibility and engagement. • Video Content Production: Scripted and produced videos and shorts for social media channels, driving audience engagement and brand awareness.

Video Editor
AGLB Cosmetics
Manila, National Capital Region, Philippines
• Created captivating motion graphics and video materials showcasing AGLB Cosmetics products ● Collaborated with the owner to develop video content that aligns with the brand's messaging • Implemented visual effects and animations to enhance the quality of the videos • Optimized video content for various platforms including social media channels • Managed multiple video editing projects simultaneously • Delivered high-quality video content within tight deadlines • Presented creative ideas for video projects to enhance brand visibility and engagement

Graphic Designer
Manila, National Capital Region, Philippines
• Developed customized QR designs and eye-catching mockups for merchants/clients • Conceptualized and executed captivating booth designs for company events • Produced dynamic video reels for social media engagement • Crafted compelling social media content to boost brand recognition • Designed and optimized company website for improved user experience • Innovated merchandise designs to increase brand visibility and drive sales • Created visually striking calling cards and brochures • Collaborated with various departments to maintain visual identity • Utilized photography skills to capture memorable moments at company events for social media engagement

Junior Graphic Designer
Tenxroi
Manila, National Capital Region, Philippines
• Collaborated closely with project manager and Senior Graphic Designer to autonomously complete tasks • Earned recognition as "Rookie of the Year" for exceptional performance • Facilitated effective communication with the creative team to interpret client's vision and preferences • Designed brand-specific graphics tailored to client specifications and brand identity • Scheduled and managed all completed graphics collateral for social media platforms using the company tools • Monitored daily social media posts and articles to maximize engagement • Producing client-specific branded video content by utilizing After Effects, developing web assets, and creating social media assets in alignment with their branding • Ensured brand consistency, quality assurance, and oversight of creative assets.
Ace Leonard Marcos's Contact Information
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